Thanks to advances in Artificial Intelligence (AI) research and development, the beauty industry is undergoing a complete revolution. Industry giants such as AmorePacific, Estée Lauder, L’Oréal, and Shiseido are continuously launching initiatives to test how technology can enhance customer experiences. The application of AI in the beauty industry is expected to become increasingly widespread, contributing to a professional, safe, convenient, and cost-effective beauty environment.
Speakers discuss AI and digital platforms in cosmetics at the Vietbeauty exhibition.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024
According to the latest report by InsightAce Analytic, the global market for AI-driven beauty is projected to reach USD 13.34 billion by 2030. Between 2021 and 2030, this market is expected to experience a compound annual growth rate (CAGR) of 19.7%. With its superior data processing capabilities, AI is seen as an ideal solution for industries that require a high degree of personalization and manage vast amounts of data—such as beauty and cosmetics. This is the driving force behind many brands’ decision to adopt comprehensive AI systems to effectively leverage data and maintain their competitive edge.
High-tech aesthetic devices supporting skin analysis and care represent the wave of AI applications for enhanced personalized beauty experiences.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024
According to a 2024 L’Oréal survey, 70% of consumers feel overwhelmed by the massive amount of information about cosmetic products due to the explosion of social media and digital advertising. As a result, finding products suited to individual skin needs has become increasingly difficult. Addressing this demand, L’Oréal developed the “Beauty Genius” campaign to provide a comprehensive solution. Beauty Genius is introduced as a virtual assistant that analyzes skin conditions and offers personalized recommendations for makeup and skincare products tailored to each user.
In addition to virtual assistants, many cosmetic brands are actively integrating Augmented Reality (AR) and Virtual Reality (VR) technologies. Through AR, consumers can try on lipstick shades, foundation, or eyeshadow virtually. These technologies help them select products that best suit their preferences and needs. This immersive experience not only increases satisfaction but also boosts conversion rates and revenue. Sephora was one of the pioneers in this field with its Sephora Virtual Artist platform, which allows customers to try makeup via camera before purchasing—reducing the risk of choosing unsuitable products.
Visitors experience AI-powered skin analysis technology at the Vietbeauty exhibition booth.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024
The beauty industry has moved beyond the “one-size-fits-all” approach as AI now plays a key role in optimizing product research and development processes. Previously, it could take up to two years to launch a fully developed product due to the lengthy cycles of research, testing, and evaluation. However, with the rise of technologies like Machine Learning (which learns from millions of skin data sets), Deep Learning (analyzing high-resolution skin images), Computer Vision (identifying detailed skin concerns), and Big Data Analytics (processing and analyzing large-scale skin data), a new era of smart beauty has emerged. AI can analyze thousands of ingredient combinations, assess compatibility with various skin types, and predict potential irritations from the pre-production stage. Moreover, based on real customer data—such as efficacy ratings, usage frequency, and environmental influences—AI can generate optimized formulations tailored to specific customer segments.
International booths at Vietbeauty & Cosmobeauté Vietnam 2025 give Vietnamese businesses direct access to cutting-edge beauty technology and global trends.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024
To foster connections between AI technology and international beauty innovations with Vietnamese cosmetic businesses, the Vietbeauty & Cosmobeauté Vietnam 2025 exhibition, organized by Informa Markets, will serve as a strategic bridge in the beauty industry’s transformation journey. Participants will have the opportunity to explore advanced aesthetic products and technologies, including AI in skincare, personalized data analytics, and AR/VR for beauty experiences. They will also engage directly with leading experts from around the world.
The event is a convergence of global innovation trends and opens doors for connections with top suppliers, manufacturers, and partners. Vietbeauty & Cosmobeauté Vietnam 2025, taking place from July 24 to 26, 2025, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City, is not just a trade show but a platform for the future of smart, sustainable, and highly personalized beauty that aligns with modern consumer needs.
Businesses can register to exhibit now to secure the best booth locations at Vietbeauty & Cosmobeauté Vietnam 2025!
Event Details:
Dates: July 24–26, 2025
Opening Hours: 9:00 AM – 5:00 PM daily
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam
Website: https://www.vietbeautyshow.com/
Contact Phone: Emily Pham | +84 987 638 961
Email: [email protected]