Viet Beauty

24-26
JULY
2025

SAIGON EXHIBITION
& CONVENTION CENTER 799 NGUYEN VAN LINH, Q7, HO CHI MINH CITY

A New Era of Beauty with AI: Breakthroughs in Aesthetic Technology

Thanks to advances in Artificial Intelligence (AI) research and development, the beauty industry is undergoing a complete revolution. Industry giants such as AmorePacific, Estée Lauder, L’Oréal, and Shiseido are continuously launching initiatives to test how technology can enhance customer experiences. The application of AI in the beauty industry is expected to become increasingly widespread, contributing […]

The Green Beauty Revolution: Is Sustainable Cosmetics Truly on the Rise?

In recent years, the beauty market has seen significant shifts in consumer trends. The increasing prominence of keywords such as “clean beauty,” “green beauty,” “sustainable beauty,” “vegan,” “cruelty-free,” and “zero-waste beauty” reflects the growing demand for natural cosmetics. This trend not only opens doors for natural beauty brands to tap into a promising customer base, […]

Vietnam’s Beauty Market Is Expected To Grow Strongly From 2025 To 2027

According to a report by Research and Markets in 2024, the global beauty market is on a strong growth trajectory. By 2032, global industry revenue is projected to hit $618.7 billion, with a compound annual growth rate (CAGR) of 4.9%. Key factors driving this expansion include increasing consumer demand for personal care, the emergence of […]