SEMINAR: “STANDARDIZATION FOR SUSTAINABLE GROWTH & CONQUERING MULTINATIONAL MARKETS”

In the era of global integration, standardization for sustainable growth is no longer optional—it is the essential “passport” for Vietnamese enterprises to reach the global stage.

The beauty industry is undergoing a significant transformation and market consolidation, while new opportunities are emerging as Vietnam and the EU elevate their relationship to a Comprehensive Strategic Partnership. International businesses are increasingly interested in Vietnam’s supply chain capabilities, “Made in Vietnam” products, Vietnam Local Brands, and V-Beauty. The critical question is: how can enterprises seize these opportunities and succeed in multinational markets?

Many companies today focus heavily on revenue growth while overlooking core pillars such as R&D, legal compliance, and taxation. This imbalance can lead to serious operational risks when expanding internationally. At the same time, Vietnam possesses abundant natural resources—such as aloe vera, centella asiatica, turmeric, coconut, and coffee—that offer strategic advantages for strengthening the beauty industry’s supply chain if leveraged through proper standardization.

Recognizing these challenges, Informa Markets Vietnam, the organizer of Cosmobeauté Vietnam, Vietbeauty, Beautycare Plus, and Beautycare Expo Hanoi, in collaboration with SIHUB – Startup and Innovation Hub of Ho Chi Minh City, is hosting this seminar to support businesses in building internationally aligned governance systems, enhancing competitiveness, and expanding sustainably.

Co-organizers include ECOCERT Group and COSMOSCIENE. The program is designed to empower the V-Beauty and Made-in-Vietnam cosmetic community, as well as startup enterprises, to develop sustainably and scale globally.

Five Core Pillars Enterprises Must Standardize to Go Global

To succeed in international markets, companies should prioritize the following critical areas:

1. International Legal Framework & Compliance

A robust legal foundation is the first line of protection for any business. Standardization includes product registration dossiers, advertising compliance, and labeling requirements. Proper compliance reduces post-market inspection risks and prevents legal violations during product circulation and export.

2. International-Standard Research & Development (R&D)

R&D goes beyond product creation. Enterprises must establish structured research and formulation capabilities from the earliest development stages, ensuring that every technical specification meets stringent export-market requirements—while maximizing Vietnam’s raw material advantages.

3. Modern Manufacturing & Export Standards

Factory operations should align with globally recognized certifications such as COSMOS, ISO, HACCP, and GMP. Strict adherence to production and export standards is a prerequisite for entering global supply chains and building trust with international partners.

4. Optimizing Benefits Under the EVFTA

The EU–Vietnam Free Trade Agreement (EVFTA) opens significant opportunities for Vietnamese goods in the EU market. However, businesses must clearly understand mandatory commitments and preferential tariff eligibility requirements to fully capitalize on competitive advantages.

5. Tax Policy Strategy for Export Enterprises

Continuous updates on tax mechanisms are essential when scaling production and investment. A well-structured tax strategy not only reduces financial burdens but also mitigates long-term legal risks.

Benefits of Business Standardization

Implementing a structured standardization roadmap delivers substantial value to leadership teams:

• Enhanced competitiveness: Systematic R&D empowers businesses to compete confidently with international brands.

• Cost optimization: Strategic tax planning and effective use of EVFTA incentives significantly improve profit margins.

• Operational security: A strong legal framework minimizes the risk of penalties in export activities.

• Global supply chain integration: Meeting international production and export standards facilitates partnerships with major multinational players.

Organizers & Strategic Partners

Organizers:

• SIHUB – Startup and Innovation Hub of Ho Chi Minh City – An innovation center under the Ho Chi Minh City Department of Science and Technology, dedicated to strengthening the startup ecosystem and supporting enterprises in governance capacity-building and international standardization.

• Vietbeauty & Cosmobeauté Vietnam – Leading international beauty trade exhibitions in Vietnam, connecting businesses with global partners and markets.

Co-Organizers:

• COSMOSCIENE – A specialized scientific and regulatory consultancy supporting cosmetic enterprises in dossier standardization, technical compliance, and international regulations.

• ECOCERT Group – A globally recognized certification body in organic standards and sustainable development, accompanying enterprises in meeting global market requirements.

The program also features leading experts from various organizations who will share insights on tax policy, invoicing regulations, and ESG standards.

The synergy between the startup ecosystem, international exhibition platforms, scientific consultancy, and global certification bodies creates a highly practical program—offering actionable solutions for businesses on their journey toward sustainable standardization and international expansion.

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Event Information & Registration

Time: 09:00 – 17:00 | Thursday, March 26, 2026
Venue: SIHUB – 123 Truong Dinh Street, Xuan Hoa Ward, Ho Chi Minh City
Format: Free of charge (Limited seats; early registration is prioritized)
Special Privilege: Up to 50% transportation support via GrabCar/GrabBike for attendees

This program is particularly suitable for business owners, startup founders, executives, and senior managers planning to scale operations or expand into international markets.

👉 Register now at:
https://ers-vn.informa-info.com/vbtsem26?cid=PR%20Web