Industry News
For generations, pregnancy was often associated with stepping away from beauty routines, with the common belief that women should “stop using cosmetics altogether to protect the baby.” But as lifestyles, consumer awareness and beauty science continue to evolve, a new generation of modern expectant mothers is approaching beauty differently.
They are not necessarily giving up skincare or makeup during pregnancy. Instead, they are becoming more intentional and informed about what they use, paying closer attention to ingredients, product origins, certifications, formulation and transparency.
This shift is creating growing interest in Pregnancy-Safe Cosmetics & Skincare — a market segment that sits at the intersection of Clean Beauty, Vegan Beauty, Organic Cosmetics, Sensitive Skin Care and Conscious Beauty.
More importantly, pregnancy-safe beauty has the potential to move beyond a niche category and become a long-term product development opportunity for the beauty industry.
1. From “Avoid Cosmetics” to More Informed Beauty Choices
Changing lifestyles are changing beauty needs
Modern women may continue working, meeting clients, attending social events and maintaining their personal appearance throughout pregnancy.
At the same time, hormonal changes during pregnancy can affect the skin, potentially contributing to concerns such as dryness, sensitivity, acne or pigmentation.
As a result, the need for beauty does not necessarily disappear during pregnancy. What is changing is the way consumers evaluate beauty products.
Instead of looking only at performance or aesthetics, expectant mothers are increasingly asking:
- What ingredients are in the product?
- Is the formulation appropriate for use during pregnancy?
- Where do the ingredients come from?
- Does the product have relevant certifications or standards?
- Is the brand transparent about formulation, manufacturing and quality control?
This reflects a broader shift from traditional beauty consumption toward more informed beauty consumption.
Safe Beauty: More Than a Passing Trend
The interest in pregnancy-safe cosmetics does not exist in isolation.
It is part of a wider transformation in the beauty industry, where consumers are paying greater attention to clean ingredients, vegan formulations, organic certifications, cruelty-free practices, ingredient transparency and products designed for sensitive skin.
For beauty brands, this creates an opportunity to build consumer trust through transparency, formulation expertise and credible product claims, rather than relying solely on aesthetics or marketing.
2. Consumer Trends Shaping the Pregnancy-Safe Beauty Market
As consumers become more selective about the products they use, brands are also rethinking how they formulate and position beauty products.
Several trends are creating opportunities within Pregnancy-Safe Beauty.
Clean-Label & Vegan Makeup
Within makeup, consumers are increasingly interested in products with transparent ingredient lists, traceable raw materials and clean or vegan positioning.
Lip Products
Lipstick is a frequently used beauty product and remains relevant for women who want to maintain a polished appearance at work and in social settings.
For brands, opportunities include developing products with:
- Vegan formulations;
- Clearly sourced ingredients;
- Mineral or responsibly sourced colourants;
- Transparent ingredient information;
- Relevant quality standards and certifications.
Rather than positioning a product exclusively as “makeup for pregnant women,” brands can build broader propositions around Clean Makeup, Vegan Makeup or Conscious Makeup, allowing the product to reach a wider consumer base.
Cushion & Lightweight Base Makeup
Cushions, skin tints and lightweight complexion products are also relevant to consumers who want a natural, polished look while prioritising comfort and a simplified beauty routine.
This is where formulation, texture and user experience become important points of differentiation.
Rather than focusing on a long list of excluded ingredients, brands can build credibility by providing clear information about formulation, quality control and appropriate product usage.
Sun Care & Mineral Beauty
Sun care remains an important category within skincare. Products formulated with mineral UV filters such as Zinc Oxide and Titanium Dioxide often attract consumers looking for options suitable for sensitive skin or more conscious skincare routines.
However, whether a product is appropriate during pregnancy should not be determined by a single ingredient alone. The overall formulation, concentration, intended use and professional guidance all matter.
This makes ingredient transparency and regulatory compliance increasingly important competitive advantages for beauty brands.
3. Pregnancy-Safe Skincare: An Opportunity Beyond Expectant Mothers
One of the most attractive aspects of this segment is its potential to expand beyond the pregnancy stage.
Products developed with expectant mothers in mind can also remain relevant during postpartum care and potentially appeal to consumers with sensitive skin or those seeking simpler, more conscious beauty routines.
This creates opportunities for brands to build a broader product journey:
Pregnancy Care
→ Postpartum Care
→ Sensitive Skin Care
→ Family & Wellness Care
Pregnancy-safe beauty therefore does not have to be limited to a short consumer lifecycle.
Instead, it can become an entry point for brands to build trust, strengthen consumer relationships and expand into adjacent beauty and wellness categories.
4. From Safe Beauty to Clean, Vegan & Organic Beauty
Pregnancy-safe cosmetics are closely connected to several of the wider trends shaping the beauty industry.
Clean Beauty
Focuses on greater transparency around ingredients, formulation and how product information is communicated to consumers.
Vegan Beauty
Prioritises formulations without animal-derived ingredients and is often associated with ethical sourcing and conscious consumption.
Organic Beauty
Appeals to consumers who pay particular attention to ingredient origins and recognised organic standards or certifications.
Sensitive Skin Beauty
Extends beyond pregnancy to consumers with sensitive skin or those looking for gentler, simplified skincare routines.
Conscious Beauty
Brings together considerations around ingredients, packaging, manufacturing and broader environmental and social values.
At the intersection of these trends is one increasingly important factor: trust.
Consumers do not simply want to know what a product does. They increasingly want to understand how it is made, what is inside it and why they should trust the brand behind it.
5. Business Opportunities for Beauty Brands, OEM/ODM & Ingredient Suppliers
The development of pregnancy-safe beauty creates opportunities across multiple parts of the beauty value chain.
For Beauty Brands
Pregnancy-safe beauty can provide an opportunity to develop specialised product lines or expand existing portfolios around:
Clean → Gentle → Safe → Conscious Beauty
Brands can differentiate through formulation, ingredient storytelling, certification, packaging and transparent product communication.
The opportunity is not necessarily to create a completely separate “maternity beauty” category. Instead, brands can develop products that address specific consumer needs while remaining relevant to a broader audience.
For OEM/ODM Manufacturers
Pregnancy-safe beauty also creates opportunities for manufacturers with strong custom formulation and R&D capabilities.
Brands increasingly need manufacturing partners that can support:
- Ingredient selection;
- Custom formulation;
- Product testing and quality control;
- Certification requirements;
- Regulatory support;
- Product development from concept to finished product.
The opportunity extends beyond pregnancy-specific products into adjacent categories such as:
- Sensitive Skin Care;
- Clean Beauty;
- Vegan Cosmetics;
- Organic Beauty;
- Mother & Baby Care;
- Wellness & Personal Care.
For OEM/ODM manufacturers, the ability to respond to these increasingly specific formulation and compliance requirements can become a significant competitive advantage.
For Ingredient Suppliers
The growth of clean, vegan and organic beauty is also driving demand for traceable ingredients, reliable technical documentation and materials that meet increasingly specific product requirements.
This creates opportunities for ingredient suppliers to connect directly with:
Brand Owners → R&D Teams → Formulators → OEM/ODM Manufacturers
and demonstrate new ingredients, technologies and formulation solutions.
6. Discover Pregnancy-Safe Beauty Opportunities at Beauty Trade Shows
For businesses looking for clean beauty brands, innovative ingredients, formulation solutions or OEM/ODM partners, trade shows provide an opportunity to turn emerging consumer trends into real business connections.
At leading beauty trade shows such as Vietbeauty & Cosmobeauté Vietnam and Beautycare Expo Hanoi, industry professionals can explore a broad ecosystem spanning finished beauty products, ingredients, packaging and OEM/ODM manufacturing solutions.
At the shows, businesses can:
Discover Clean, Vegan & Organic Beauty Brands
Explore new brands and product concepts aligned with vegan, organic, cruelty-free and clean beauty trends.
Connect with Ingredient Suppliers & Formulation Partners
Discover new ingredients, technologies and formulation solutions for skincare, makeup, personal care and specialised beauty products.
Find OEM/ODM Manufacturing Partners
Meet manufacturers with R&D and production capabilities to support product development, custom formulation and finished-product manufacturing.
Track Emerging Market Trends
Gain insights into changing consumer behaviour, formulation innovation, ingredient trends, packaging development and new directions across the beauty industry.
Expand Your B2B Network
Connect with brand owners, distributors, retailers, manufacturers, buyers and potential business partners across the beauty value chain.
Pregnancy-Safe Beauty: A Niche Market Today, A Long-Term Growth Opportunity Tomorrow
The modern expectant mother is no longer simply choosing between “beauty” and “safety.”
She is looking for products that combine performance, comfort, transparency, responsible formulation and confidence in the product she is using.
That is why pregnancy-safe beauty deserves to be viewed beyond the definition of “cosmetics for pregnant women.”
It sits at the intersection of several major beauty movements — Clean Beauty, Vegan Beauty, Organic Cosmetics, Sensitive Skin Care, Wellness and Conscious Beauty — creating opportunities for brands, manufacturers and suppliers to innovate well beyond a single consumer segment.
Looking for opportunities in Safe Beauty?
Discover brands, ingredients, technologies and OEM/ODM solutions at Vietbeauty & Cosmobeauté Vietnam and Beautycare Expo Hanoi — where emerging beauty trends meet real business opportunities.
👉 Register to visit and connect with potential business partners at the show.
- 5 October, 2026
Top 5 Game-Changing Beauty Trends Shaping 2027
Beauty trends in 2027 are moving beyond mass-market products toward more personalized, science-backed, transparent and sustainable solutions. AI, biotechnology, Halal and ethical beauty, scalp care and circular packaging are expected to drive significant changes across the beauty and personal care industry.
For brands, manufacturers, distributors and businesses across the beauty supply chain, staying ahead of these beauty trends 2027 can help identify new product opportunities, respond to evolving consumer needs and explore new directions in formulation, technology and brand strategy.
Here are 5 key beauty trends expected to shape the industry in 2027.
1. Hyper-Personalized AI Skin Tech
Personalization is moving beyond simply choosing products based on skin type. With the development of AI Skin Tech, brands are getting closer to delivering skincare solutions tailored to individual needs.
From AI-powered skin analysis and at-home diagnostic devices to data-driven product recommendations, consumers are increasingly expecting beauty experiences designed around their unique skin conditions and preferences.
This trend is creating opportunities for brands to develop:
- Personalized skincare products and routines.
- AI-powered skin analysis tools.
- Beauty devices integrated with consumer data.
- Smart consultation and product recommendation systems.
- Beauty experiences combining technology with professional expertise.
Hyper-personalized AI Skin Tech is therefore expected to become an important driver of product innovation in the beauty industry in 2027.
2. Halal & Ethical Beauty
Consumers are paying greater attention to the story behind a product: where its ingredients come from, how it is produced and whether a brand genuinely meets the standards it claims to follow.
As a result, Halal Beauty and Ethical Beauty are becoming increasingly relevant across the global beauty market.
Beyond Halal, concepts such as cruelty-free, vegan, clean beauty, sustainable sourcing and ethical production are also gaining attention.
For businesses, this trend goes beyond adding another claim to product packaging. Transparency around ingredients, sourcing, production processes and certifications will play an increasingly important role in building trust with consumers and distribution partners.
It also creates opportunities for brands to build more responsible positioning while reaching new consumer segments and markets.
3. Biotech & Bio-Fermented Ingredients
Consumers are increasingly looking beyond what an ingredient is and asking how it is produced and how effectively it works.
Biotechnology is expanding the possibilities for developing new cosmetic ingredients. Among them, bio-fermented ingredients are gaining attention for their potential to combine scientific innovation, product performance and more sustainable approaches to ingredient development.
Biotech can create opportunities to:
- Develop bio-based active ingredients.
- Optimize ingredient production and refinement.
- Explore high-performance cosmetic ingredients.
- Reduce reliance on certain traditional raw materials.
- Develop more effective and sustainable formulations.
Within the beauty trends 2027 landscape, biotechnology is expected not only to introduce new ingredients but also to reshape how brands communicate science, efficacy and sustainability.
4. Scalp Care & Hair Longevity
Skincare is moving beyond the face and into the scalp.
Scalp Care is increasingly being recognized as an essential part of a haircare routine, shifting the focus beyond cleansing and styling toward overall scalp and hair health.
At the same time, the concept of hair longevity is expanding the haircare category toward long-term care and prevention.
Products are increasingly focusing on:
- Scalp cleansing and balancing.
- Scalp nourishment.
- Supporting a healthy scalp environment.
- Hair repair and long-term hair care.
- Skincare-inspired active ingredients for haircare.
This creates opportunities for brands to develop products at the intersection of skincare and haircare, expanding the category from basic hair maintenance toward a more holistic approach to scalp and hair health.
5. Circular Packaging
Packaging is becoming an increasingly important part of sustainability strategies across the beauty industry.
Rather than simply choosing “green” materials, circular packaging takes a broader approach by rethinking the entire product lifecycle — from material selection and waste reduction to reuse, recycling and keeping materials within the value chain.
For beauty brands, this presents a complex challenge. Packaging needs to balance:
Aesthetics → Functionality → Product Protection → User Experience → Recyclability.
In 2027, packaging innovation will therefore go beyond appearance. It will increasingly be connected to sustainability, functionality and brand differentiation.
Solutions such as refillable formats, material reduction, recycled materials and optimized packaging structures could become important directions for brands looking to build more sustainable product ecosystems.
2027: Where Beauty Innovation Meets Market Opportunity
These five trends show how the beauty industry is entering a new phase where technology, science, transparency and consumer experience are becoming increasingly interconnected.
From AI Skin Tech and biotechnology to Halal & Ethical Beauty, scalp care and circular packaging, opportunities are not only about creating new products. They are also about understanding the market, identifying unmet needs and building the right solutions.
For international brands looking to explore opportunities in Vietnam, these developments also create new possibilities to discover the market, connect with buyers, distributors, retailers and partners across the beauty supply chain.
Staying ahead of emerging trends is not just about keeping up with the market — it is about identifying the right opportunities to develop products, build partnerships and expand into new markets.
- 1 October, 2026
CONSUMER PSYCHOLOGY IN BEAUTY 2027: NEW PREFERENCES & SPENDING BEHAVIORS
The beauty market is witnessing a clear shift in consumer behavior: from choosing products based primarily on functionality to making more personalized purchasing decisions. Consumers are increasingly asking whether a product truly fits their individual needs, lifestyle, and personal style, driving notable changes in beauty preferences and spending behavior in 2027.
From “Buying Products” to “Buying What You Actually Need”
The growing diversity of beauty products has given consumers more choices than ever. Rather than simply asking what a product does, they are increasingly asking: Does this product actually work for me?
This shift is also driving personalization to become an increasingly important factor in the beauty industry. Consumers are not necessarily looking for the most expensive product or the one with the longest list of benefits. Instead, they are looking for products that address the specific concerns they are experiencing.
While skincare routines once commonly consisted of multiple steps and specialized products, current trends are creating stronger demand for multifunctional products that address several needs at once while remaining accessible in price. This is particularly relevant for consumers who are becoming more deliberate about their budgets while still seeking to maximize product performance and value.
In other words, consumers are no longer asking only, “How effective is this product?” They are also considering, “Is this product worth my money?”
When Experience Becomes a Reason to Spend
Another notable shift lies in how consumers perceive product value.
Acne patches are a good example. Originally designed primarily for skincare purposes, increasingly diverse and visually appealing designs have transformed them into products that can also become part of a consumer’s overall look.
This reflects a broader trend: consumers are not only paying for functionality, but also for experience, design, and the ability to express their individuality.
The use of decorative embellishments on the face or ornamental elements incorporated into skincare products shows how the boundary between beauty products and lifestyle accessories is becoming increasingly flexible. Highly visual products that are easy to share and engage with on social media can quickly become sources of inspiration for consumer behavior.
At the same time, the growing influence of KOLs and KOCs is reshaping how consumers discover and evaluate products. A product does not necessarily begin with a traditional search based on an existing need. It may first appear in a video, skincare routine, product review, or social media trend, prompting viewers to explore it further and eventually make a purchase.
As KOLs and KOCs become an increasingly important part of the product discovery journey, purchasing decisions are also becoming more influenced by visual appeal, real-life experiences, and how well a product fits into a consumer’s lifestyle.
In this environment, products that successfully connect with consumers’ lifestyles and social culture may have greater opportunities to become preferred choices.
Spending Behavior Is Shifting Toward Digital Platforms
Changes in consumer preferences are occurring alongside the rapid development of social commerce.
According to NWI data from August 2026, the skincare e-commerce market in Southeast Asia generated USD 866.6 million in revenue. TikTok Shop accounted for 46.82%, while Shopee represented 41.75%, indicating that the two platforms play a significant role in shaping online skincare purchasing behavior.
Notably, Vietnam contributed 20.99% of total revenue, placing it among the three largest markets alongside Indonesia and Thailand.
These figures suggest that the beauty purchasing journey is becoming increasingly connected to digital product discovery, social content, visual experiences, and faster purchase decisions.
Rather than following a linear journey of search → comparison → purchase, consumers may encounter a product while consuming content, become interested through the visuals or experience shared by a KOL or KOC, and then move directly to product research and purchase within the same platform.
New Opportunities for Beauty Brands in 2027
As consumers place greater emphasis on personalization and experience, the challenge for Beauty Brands is no longer simply to develop products with strong functional benefits.
Brands need to better understand who their consumers are, what they need, how much they are willing to spend, and what drives them to choose one product over another.
This creates opportunities to develop specialized products that can address multiple needs, offer a broader range of price points, incorporate highly recognizable designs, and build market strategies tailored to specific consumer groups and platforms.
More importantly, as consumers increasingly seek to maximize the value of their spending, the value of a beauty product is no longer determined solely by the number of benefits listed on its packaging. Instead, it increasingly depends on the product’s ability to address multiple real-life needs within a single solution.
If consumers in previous years were more willing to adopt multi-step routines involving numerous products, emerging consumer groups may increasingly favor simpler solutions: fewer steps, easier usage, and multiple benefits within one product.
As we enter 2027, personalization is therefore becoming more than a product trend—it is increasingly shaping how consumers define value in beauty.
As consumer needs become more fragmented and individual preferences continue to evolve, Beauty Brands that understand emerging preferences, spending power, and purchasing behaviors will be better positioned to identify growth opportunities across the Beauty & Personal Care market in Southeast Asia.
- 30 September, 2026
In the modern beauty industry, emerging beauty packaging trends are shifting far beyond traditional brand identity. As product discovery becomes increasingly connected to social media, livestreaming, and unboxing content, a new question is emerging: What happens when packaging is not only beautiful to look at, but also satisfying to hold, touch, open, and use?
From the sound of a cap clicking shut and the weight of a fragrance bottle in the hand to the texture of a skincare jar and the experience of opening a package on camera, tactile beauty is transforming packaging into more than just a container. It is becoming an essential part of the product experience—and increasingly, a key element of the brand story.
FROM BEAUTIFUL PACKAGING TO PACKAGING YOU CAN FEEL
Consumers do not simply see packaging on a shelf. They pick it up, turn it in their hands, open the cap, press the pump and feel the material and weight before deciding whether a product feels worth its price.
This is where beauty packaging trends focus on tactile engagement – where shape, material, surface, weight and opening mechanisms work together to shape how a product is perceived.
Frosted glass can create a refined impression. A textured surface can suggest craftsmanship or naturality. A substantial weight can reinforce a sense of premium quality. These details may seem small, but they can influence how consumers perceive the value of a product.
As a result, packaging design is gradually moving beyond the question of “What does it look like?” to a broader one: “How does it make the consumer feel?”
WHEN A “CLICK” BECOMES PART OF THE BRAND EXPERIENCE
One of the most interesting elements in modern tactile beauty is sound. The snap of a cap, the satisfying “click” when it closes, the magnetic pull of a lid, or the resistance of a pump can all become part of the product experience.
In an environment where unboxing videos and short-form content are increasingly influential, these auditory details reflect key beauty packaging trends designed for digital engagement.
A satisfying opening or closing action can appear in an unboxing video, product review or ASMR-style content. Packaging is therefore no longer designed only to create recognition on the shelf; it can also create a moment that is worth filming and sharing.
This opens up a new approach to packaging design: design not only for the eye, but also for the ear, the hand and the camera.
WHEN BEAUTY PRODUCTS BECOME LIFESTYLE OBJECTS
The evolution goes beyond tactile experience. Beauty packaging is increasingly moving beyond its traditional role as a “container” for the product.
Driven by current beauty packaging trends, a fragrance bottle can sit on a desk like a decorative object, while a beautifully designed body-care bottle remains on display in the bathroom rather than being hidden away.
The boundaries between beauty packaging, accessories and lifestyle objects are becoming increasingly blurred.
Social media has made this shift even more visible. Consumers are not only photographing products to showcase the products themselves. They place them within a setting, an outfit, a workspace or a self-care moment.
In other words, the product itself becomes part of the content.
For beauty brands, distinctive packaging that is recognizable, tactile and visually interesting can therefore create value beyond the shelf – particularly in an environment shaped by social commerce and visual discovery.
FROM “BEAUTIFUL PACKAGING” TO “PACKAGING WITH PERSONALITY”
As packaging becomes part of lifestyle expression, the question for brands is changing.
It is no longer simply: “Is this packaging beautiful?”
It is also: “Does this packaging belong to the world the consumer wants to be part of?”
Materials and surface finishes can communicate very different ideas. Raw ceramic can suggest craftsmanship and a natural aesthetic. Frosted glass can feel refined and understated. Metal can communicate a modern, sophisticated character. Textured surfaces, embossed details or engraved logos can make a product more desirable to touch and keep.
Packaging, in this context, is no longer simply a protective layer or a vehicle for brand identity. It becomes part of the experience and part of the consumer’s lifestyle.
DESIGNING PACKAGING FOR BOTH THE HAND AND THE SCREEN
For beauty brands, this trend creates a new design challenge: how can packaging feel right in real life while also becoming part of digital content?
Four areas are worth considering:
- Design sound intentionally
The sound of opening, closing, pressing or interacting with a product can be considered part of the experience rather than an accidental detail. - Choose materials that feel premium and support sustainability goals
Frosted glass, aluminium, ceramics and recycled materials with carefully considered surface finishes can create differentiation while supporting a broader material story. - Create tactile contrast
The combination of matte and gloss surfaces, raised and recessed details, engraved logos or finger-guiding textures can create additional points of interaction. - Design for both real life and the screen
Shape, material, movement, opening mechanisms and the way a product catches light can all be considered not only for the user’s hand, but also for how the product appears on camera.
To stay updated on the latest beauty packaging trends and connect directly with reputable industry suppliers of packaging solutions, raw materials, and OEM/ODM services, visit the official website of Vietbeauty & Cosmobeauté Vietnam and Beautycare Plus. As a leading international trade exhibition series, this event helps beauty businesses gain direct access to cutting-edge tactile beauty technologies and advanced manufacturing solutions.
PACKAGING IS BECOMING PART OF THE PRODUCT
From a protective layer around a product, beauty packaging is evolving into a brand touchpoint where visual, tactile, auditory and functional experiences come together.
As consumers increasingly discover and share products through social media, packaging can play a much larger role: creating first impressions, reinforcing perceived value, encouraging unboxing content and even becoming part of the consumer’s lifestyle aesthetic.
For beauty brands and packaging manufacturers, embracing these beauty packaging trends is more than a design preference—it is an opportunity to rethink what packaging can do.
Not just something to see. Not just something to protect. But something to touch, hear, experience and share.
- 21 September, 2026
VIETNAM BEAUTY MARKET 2027–2030: GROWTH TRAJECTORY & NEW OPPORTUNITIES
Vietnam’s beauty market is entering a notable period of development as demand for personal care continues to expand, consumer behavior evolves rapidly, and international brands strengthen their presence in the market.
According to Euromonitor, Vietnam’s Beauty and Personal Care industry reached approximately VND 98.3 trillion in 2025, representing 8% value growth. The development of e-commerce, rising disposable incomes, and the growing influence of social media continue to create momentum for the market.
From another perspective, market data published in 2025 also estimated the size of Vietnam’s cosmetics and personal care market at approximately USD 2.8 billion, depending on the categories included in the calculation.
These figures indicate that Vietnam is no longer simply a promising consumer market. As consumers become more sophisticated, the market is developing into a broader ecosystem that includes brands, distributors, retailers, manufacturers, ingredient and packaging suppliers, equipment providers, and professional beauty service businesses.
This creates a strong foundation for continued market expansion throughout 2027–2030.
Growth Is No Longer Driven by Consumer Numbers Alone
In the past, consumers often purchased cosmetics through physical stores and traditional retail channels. The rapid development of e-commerce and online sales channels is now significantly reshaping the beauty purchasing journey. Consumers can easily compare products, read reviews, check ingredients and product origins, and explore real-world experiences before placing an order.
This also makes the quality of the online shopping experience increasingly important.
In August 2026, skincare sales recorded across e-commerce platforms in Southeast Asia reached:
- USD 866.6 million in revenue
- 167.8 million products sold
- An average selling price of approximately USD 5.16 per product
This indicates strong demand for online skincare purchases across the region, with high transaction volumes and relatively accessible average prices.
As a result, the 2027–2030 period is expected to see a shift from “buying for convenience” to “buying with verification.” As e-commerce becomes an increasingly important part of the beauty purchasing journey, product quality, channel credibility, and the post-purchase experience will play a greater role in influencing consumer spending decisions and customer retention.
Vietnam as an Emerging Destination for International Businesses
According to the U.S. International Trade Administration, foreign brands have previously accounted for more than 90% of Vietnam’s cosmetics market, highlighting the significant presence of international businesses in the industry.
At the same time, Vietnam is gaining increasing importance within ASEAN’s supply chain and trade network.
For international businesses, entering Vietnam therefore represents more than an opportunity to expand into a new consumer market. It can also serve as part of a broader strategy for expanding across Southeast Asia and Indochina.
Opportunities Shaping Vietnam’s Beauty Industry in 2027–2030: From Consumer Growth to B2B Opportunities
As Vietnam’s beauty market enters a new stage of development, opportunities are no longer limited to bringing more products to consumers. They increasingly extend to building connections and partnerships across the wider industry ecosystem.
In this context, B2B trade shows serve as important platforms for industry connection, enabling businesses to stay updated on market trends, discover new products and technologies, and identify relevant partnership opportunities.
In Vietnam, Beautycare Expo Hanoi focuses on connecting the beauty ecosystem across the Northern region, while Vietbeauty x Cosmobeauté Vietnam x Beautycare Plus in Ho Chi Minh City brings together a diverse network of brands, suppliers, and buyers from Vietnam and international markets.
With a shared focus on facilitating trade and B2B connections, the two events provide different touchpoints for businesses to expand their market reach, identify potential partners, and explore new growth opportunities across the beauty industry.
As the market develops rapidly and demand for cross-border business expansion continues to grow, B2B networking and Business Matching activities are becoming increasingly important as bridges between Vietnamese businesses and international brands and suppliers.
Direct meetings between buyers and exhibitors not only help businesses discover new partnership opportunities but can also shorten the process of identifying and evaluating potential business partners.
With the positive outlook for Vietnam’s beauty market throughout 2027–2030, becoming part of the right industry ecosystem and building relevant business networks will increasingly become an important part of companies’ growth strategies.
This is also where B2B platforms such as Vietbeauty x Cosmobeauté Vietnam x Beautycare Plus play an important role bringing the market, products, and business relationships together to create new opportunities for Vietnam’s beauty industry.
- 12 August, 2026
GREEN SM PARTNERS WITH VIETBEAUTY & COSMOBEAUTÉ 2026: JOINING HANDS TO PROMOTE SUSTAINABLE MOBILITY AND REDUCE CARBON EMISSIONS
Sustainable development is becoming a top priority for businesses globally, and the beauty industry is no exception. Beyond investing in eco-friendly products, green packaging, and sustainable manufacturing processes, an increasing number of companies are focusing on minimizing their environmental impact across all operations—including daily transit.
With the vision of building a modern, socially responsible, and eco-conscious event, Vietbeauty & Cosmobeauté Vietnam 2026 has officially partnered with Green SM—Vietnam’s leading pure-electric mobility platform. This collaboration not only offers convenient transport solutions for visitors, but also actively spreads awareness about carbon reduction, steering the beauty industry toward a more sustainable future.
Sustainable Mobility – A New Global Trend in the Beauty Industry
As consumers become increasingly focused on ESG (Environmental, Social, and Governance) values and sustainability, beauty businesses are stepping up to reduce their environmental footprint. Beyond product design and manufacturing, commercial trade shows, networking events, and local transport are now being reimagined to be greener and more responsible.
By partnering with Green SM, Vietbeauty & Cosmobeauté Vietnam 2026 aims to encourage the beauty community to embrace positive change—starting with simple yet impactful choices in everyday life.
Green SM Supporting Carbon Reduction at Vietbeauty & Cosmobeauté Vietnam 2026
As a pioneer in the pure-electric mobility sector in Vietnam, Green SM is driving the transition toward green transport through its ecosystem of modern electric vehicles, professional service, and safe rides.
The partnership between Green SM and Vietbeauty & Cosmobeauté Vietnam 2026 provides convenient transportation for attendees while reinforcing a shared commitment to spreading carbon reduction awareness, fostering eco-friendly exhibitions, and advancing sustainable values.
Enjoy Exclusive Transport Discounts with Green SM
In addition to contributing to environmental protection, exhibition attendees can unlock attractive promotions from Green SM:
Up to 20% OFF (capped at 50,000 VND/trip) for:
-
International Buyers
-
VIP Guests
-
Pre-registered Visitors
-
Exhibitors
15% OFF (capped at 50,000 VND/trip) for:
-
General Visitors
Joining Hands for a Greener Event at Vietbeauty & Cosmobeauté Vietnam 2026
Vietbeauty & Cosmobeauté Vietnam 2026 is more than just a hub for business networking, trend updates, and discovering advanced beauty solutions—it is a platform for the entire beauty community to unite behind sustainable development values.
Through this partnership with Green SM, the Organizers hope every attendee will become an active participant in promoting a green lifestyle, reducing carbon emissions, and driving positive change for the community.
📍 EVENT DETAILS
Date: July 23 – 25, 2026
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City
🎟️ Register to visit today to claim your exclusive transport discounts from Green SM and help build a modern, sustainable, and eco-friendly Vietbeauty & Cosmobeauté Vietnam 2026!
- 9 July, 2026
GREEN SM PARTNERS WITH VIETBEAUTY & COSMOBEAUTÉ VIETNAM 2026: ENJOY EXCLUSIVE TRANSPORTATION BENEFITS
Experience a Convenient Journey to Vietbeauty & Cosmobeauté Vietnam 2026 with Green SM
The Organiser of Vietbeauty & Cosmobeauté Vietnam 2026 is delighted to announce Green SM as the Official Mobility Partner of this year’s exhibition. Through this collaboration, special transportation privileges will be offered to visitors, international buyers, VIP guests, exhibitors, and contractors attending the event.
This partnership not only enhances the travel experience for exhibition participants but also promotes environmentally responsible mobility solutions, supporting the beauty and personal care industry’s growing commitment to sustainability and green living.
Exclusive Green SM Transportation Offers for Vietbeauty 2026 Attendees
Through this special programme, beauty industry professionals and visitors can travel to the exhibition venue more conveniently and cost-effectively while enjoying a safe, comfortable, and eco-friendly transportation experience.
Enjoy Up to 20% OFF (Maximum Discount of VND 50,000 per Ride) for:
- International Buyers and VIP Guests
- Pre-registered Visitors
Enjoy 15% OFF (Maximum Discount of VND 50,000 per Ride) for:
- Trade Visitors
- Exhibitors and Contractors
Green SM’s Commitment to Sustainable Mobility
Green SM is a leading all-electric mobility platform, delivering safe, modern, and environmentally friendly transportation experiences. With its extensive electric vehicle fleet and professional service standards, Green SM continues to drive the transition towards greener mobility, reducing emissions and contributing to a more sustainable future.
Green SM’s partnership with Vietbeauty & Cosmobeauté Vietnam 2026 reflects a shared commitment to sustainability, innovation, and social responsibility—values that are increasingly shaping the future of the global beauty industry.
Elevating the Visitor Experience at Vietbeauty & Cosmobeauté Vietnam 2026
As Vietnam’s leading international beauty trade exhibition, Vietbeauty & Cosmobeauté Vietnam 2026 brings together hundreds of brands, manufacturers, distributors, and industry experts across cosmetics, personal care, spa, aesthetics, and beauty technology sectors.
With Green SM as the Official Mobility Partner, attendees can enjoy a more convenient and seamless travel experience, making their visit to the exhibition more efficient, enjoyable, and sustainable.
📍 Exhibition information
Date: 23 – 25 July 2026
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Boulevard, District 7, Ho Chi Minh City, Vietnam
☎ Hotline Green SM: 1555
👉Book Green SM: https://vn.greensm.com/3eCA/dtf331u6
Register today to enjoy exclusive transportation offers from Green SM and discover new business opportunities, valuable networking connections, and the latest industry trends at Vietbeauty & Cosmobeauté Vietnam 2026.
- 6 July, 2026
COCOON VIETNAM – BRINGS VIETNAMESE
INGREDIENTS TO THE GLOBAL BEAUTY STAGE
Cocoon Vietnam, a leading Vietnamese 100% vegan beauty brand, has officially established its presence on the global beauty map, expanding into more than 20 countries and territories worldwide. This remarkable milestone represents not only a proud achievement for the brand itself, but also an important step forward for Vietnam’s beauty industry as it continues to introduce local ingredients to international consumers.
Rooted in Vietnam’s Finest Ingredients
From 2013, Cocoon Vietnam has pioneered the concept of vegan cosmetics in Vietnam, committed to creating products cruelty-free from start to finish. Beyond this philosophy, the brand has redefined what Vietnamese beauty can represent by transforming the country’s rich agricultural heritage into skincare innovations. By carefully sourcing locally grown ingredients, Cocoon Vietnam not only leverages their proven efficacy but also honors the unique stories behind each origin.
Each product reflects a unique piece of Vietnam: Pomelo Essential Oil Hair Tonic, Winter Melon Micellar Water, Dak Lak Coffee Body Polish, Hung Yen Turmeric Facial Mist, Hau Giang Lotus Facial Cleanser… Every product carries the spirit of the land and the people who cultivate these remarkable ingredients.
Cocoon brings a fresh perspective to Vietnamese beauty, turning Vietnamese ingredients into 100% vegan products.
Driven by uncompromising product quality and a distinctive brand story, Cocoon Vietnam has earned the trust of consumers nationwide. Today, the brand is available in more than 4,000 beauty retailers and pharmacies across Vietnam, including Guardian, Watsons, Hasaki, Long Chau Pharmacy, An Khang Pharmacy…
From Vietnam To The World
Starting as a local Vietnamese beauty brand, it has now grown into an international presence in more than 20 countries and territories, including Malaysia, Taiwan, Mongolia, the United States, Canada, Australia, Japan, France, Sweden, Estonia, Germany, Poland, etc.
In April 2026, Cocoon proudly became the first Vietnamese cosmetics brand selected by Orien Trade, one of Europe’s leading Asian beauty distributors, to be introduced across its retail network. The opening of Cocoon’s first pop-up store in Paris welcomed hundreds of international visitors eager to discover and experience Vietnamese vegan beauty.
The 1st pop-up store in France attracting many international customers
This growing international footprint reflects not only the potential of beauty products developed from Vietnamese ingredients, but also the increasing global demand for skincare that is natural, ethically produced and deeply connected to its origins.
Supporting its global expansion, Cocoon Vietnam has earned internationally recognized certifications that reinforce its commitment to ethical and responsible beauty, including The Vegan Society, Leaping Bunny, PETA Cruelty-Free, Halal Certification (JAKIM – Malaysia), Halal Certification (BPJPH – Indonesia). These global certifications provide a strong foundation for entering diverse markets while strengthening partnerships with worldwide distributors and retailers.
Cocoon Vietnam owns variety of international certifications, such as: The Vegan Society, Leaping Bunny, PETA Cruelty-Free, Halal
Continuing the Journey at Vietbeauty x Cosmobeauté Vietnam x Beautycareplus 2026
As part of its mission to bring Vietnamese beauty to the world, Cocoon Vietnam will participate in Vietbeauty x Cosmobeauté Vietnam x Beautycareplus 2026, one of Southeast Asia’s premier beauty trade exhibitions, expected to welcome over 750 exhibitors, 3.500 brands and 15.000 trade visitors.
At this event, Cocoon Vietnam will introduce an immersive exhibition, celebrating the local ingredients that have become the heart of the brand. Visitors can discover the stories behind Cocoon’s signature ingredients while experiencing the products firsthand. More than that, this is also a platform for connecting with international distributors, business partners and beauty professionals, while sharing Cocoon’s vision of bringing Vietnamese ingredients to the global beauty stage.
As the global beauty landscape continues to evolve, Cocoon Vietnam contributes a perspective uniquely its own – transforming Vietnam’s ingredients into modern, high-performance beauty solutions for consumers around the world. More than expanding the reach of Vietnamese cosmetics, Cocoon Vietnam’s journey is one of innovation, authenticity and a pride in Vietnam’s rich natural heritage.
- 25 June, 2026
COSMOBEAUTÉ LIVE ZONE: A LIVESTREAM COMMERCE SOLUTION TO MAXIMIZE ROI AT VIETBEAUTY & COSMOBEAUTÉ VIETNAM 2026
As social commerce continues to reshape consumer purchasing behavior, Vietbeauty & Cosmobeauté Vietnam 2026 is proud to introduce Cosmobeauté Live Zone — a dedicated livestream commerce platform designed to help beauty brands expand beyond the exhibition floor and connect directly with online consumers.
More than just a product showcase, Cosmobeauté Live Zone enables exhibitors to transform their physical presence at the exhibition into a powerful hybrid sales channel, combining face-to-face engagement with real-time online selling opportunities.
The initiative is launched in strategic collaboration with ZAFAGO, a leading e-commerce and livestream commerce solutions provider in Vietnam.
Date: 23 – 25 July 2026
Venue: Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam
Transform Your Exhibition Booth into a Hybrid Sales Engine
Many businesses invest significantly in trade exhibitions but often reach only a limited audience within the event venue. In today’s digital-first marketplace, combining exhibition participation with livestream commerce presents a new opportunity to maximize brand exposure and generate sales beyond the physical event.
Cosmobeauté Live Zone is designed to help exhibitors:
- Reach both onsite visitors and online consumers simultaneously.
- Increase brand visibility across digital platforms.
- Generate additional sales opportunities during the exhibition period.
- Expand customer acquisition through KOL, KOC, and affiliate networks.
- Leverage social commerce strategies to extend marketing impact beyond the event.
By bridging offline exhibitions with online commerce, exhibitors can unlock greater value from their participation and achieve stronger returns on investment.
Exclusive Benefits for Participating Brands
Companies joining Cosmobeauté Live Zone will gain access to a range of exclusive commercial and marketing advantages.
Connect with Beauty KOLs and KOCs
Participating brands will have the opportunity to collaborate with selected beauty influencers and content creators, helping increase audience engagement and product visibility among highly targeted consumer segments.
Accelerate Social Commerce Growth
Brands can leverage TikTok Shop livestreaming and affiliate marketing opportunities while benefiting from a professionally managed livestream environment designed to maximize customer engagement and conversion.
Amplify Exhibition Marketing Impact
In addition to direct exposure at Vietbeauty & Cosmobeauté Vietnam 2026, participating brands will benefit from promotional support through the organizer’s marketing channels before, during, and after the exhibition.
ZAFAGO: Strategic Livestream Commerce Partner of Cosmobeauté Live Zone
Supporting the operation of Cosmobeauté Live Zone is ZAFAGO, a trusted provider of e-commerce, livestream commerce, and digital marketing solutions in Vietnam.
With extensive experience in livestream sales campaigns, affiliate marketing programs, and marketplace operations, ZAFAGO helps brands navigate the rapidly evolving social commerce landscape and effectively engage with digital consumers.
Through this strategic partnership, Vietbeauty & Cosmobeauté Vietnam 2026 aims to provide exhibitors with a comprehensive solution that not only facilitates B2B networking opportunities but also unlocks new B2C sales channels through livestream commerce.
Together, Vietbeauty&Cosmobeaute Vietnam and ZAFAGO are creating a platform where beauty brands can strengthen market presence, increase customer engagement, and maximize exhibition ROI.
Participation Requirements
To ensure operational quality and optimal livestream performance, participating companies must meet the following requirements:
Product & Store Requirements
- Must have an active TikTok Shop account in Vietnam.
- Eligible to register up to five (5) SKUs.
- Submit three (3) product samples for each registered SKU according to organizer guidelines.
- Commit to a minimum affiliate commission rate of 8%.
- Provide exclusive promotional offers, discount vouchers, or livestream incentives to support customer conversion.
Participation Fee
To encourage digital transformation and social commerce adoption within the beauty industry, special participation rates are available:
Existing Vietbeauty 2026 Exhibitors
USD 75
Non-Exhibiting Companies
USD 150
Fees exclude 8% VAT and applicable banking charges. Full payment is required upon participation confirmation.
Register for Cosmobeauté Live Zone Today
Cosmobeauté Live Zone offers beauty brands a unique opportunity to combine the power of face-to-face exhibitions with the growing influence of livestream commerce.
Don’t let your exhibition investment be limited to the physical venue. Expand your reach, engage more consumers, and create additional sales opportunities through one of the industry’s most innovative exhibition initiatives.
⏰ Product Submission Deadline: Before 5:00 PM (GMT+7), 10 July 2026
📌Registration Link: https://forms.gle/N9vX6isB6RR4DG1L8
Livestream slots are limited and registration may close early once capacity is reached.
Register Now and Bring Your Products from the Exhibition Floor to Thousands of Online Consumers
Contact Information
Ms. Hailey Tran
Senior Event Executive
📞 +84 28 3622 2688 (Ext. 166)
- 3 June, 2026
Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 – Southeast Asia’s Premier Beauty Trade Exhibition Connecting Over 15,000 Trade Buyers
Bringing together more than 750 international exhibitors and 3,500 global brands across 17,600 sqm of exhibition space, Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 reaffirms its position as the region’s leading beauty trade platform and a must-attend business destination in Ho Chi Minh City.
Taking place from 23–25 July 2026 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 is Vietnam’s largest and most influential beauty industry exhibition. The event will gather over 750 companies from 25 countries and regions, showcase more than 3,500 brands, and welcome an estimated 15,000 high-quality trade visitors.
As one of Southeast Asia’s fastest-growing beauty markets, Vietnam presents tremendous opportunities for international brands seeking market entry, business expansion, and strategic partnerships. The exhibition serves as an ideal gateway for companies to connect directly with key decision-makers, distributors, retailers, and industry professionals.
Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 – Southeast Asia’s premier beauty trade exhibition, bringing together thousands of global brands, cutting-edge technologies, and professional solutions on a comprehensive international business platform.
Vietnam’s Beauty Market Enters a New Growth Phase
Vietnam is rapidly emerging as one of Southeast Asia’s most attractive beauty markets, driven by rapid urbanization, rising consumer spending, and increasing demand for personal care and beauty products.
According to market forecasts, Vietnam’s cosmetics and personal care industry is expected to reach USD 2.7 billion by 2027, growing at a CAGR of 3.3%. Consumer preferences are increasingly shifting toward sustainable and eco-friendly products, personalized beauty solutions, and technology-driven innovations.
Against this backdrop, identifying the right business partners, staying ahead of market trends, and expanding distribution networks have become top priorities for beauty industry players.
This is why Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 continues to strengthen its role as Vietnam’s largest beauty trade and networking platform, connecting leading brands, manufacturers, distributors, and industry experts from around the world.
A Comprehensive Beauty Industry Ecosystem Under One Roof
Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 offers a complete overview of the beauty industry, spanning from finished products to manufacturing and supply chain solutions.
While Vietbeauty & Cosmobeauté Vietnam focuses on finished beauty products such as skincare, cosmetics, haircare, aesthetic devices, spa, and clinic solutions, Beautycare Plus serves as a dedicated platform for ingredients, OEM/ODM services, packaging, manufacturing technologies, and brand development solutions.
Together, these co-located exhibitions create a comprehensive business ecosystem that enables companies to connect directly with distributors, retailers, spa and salon chains, clinics, and international business partners in one destination.
Bringing together the entire beauty value chain from ingredients, OEM/ODM manufacturing, and packaging solutions to finished products, aesthetic technologies, and brand development services.
B2B VIP Buyer & Hosted Buyer Programme – Connecting Exhibitors with Qualified Buyers
One of the key highlights of Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 is the B2B VIP Buyer & Hosted Buyer Programme, a dedicated business-matching platform designed to facilitate high-value trade connections.
The programme helps exhibitors engage directly with qualified buyers, expand distribution networks, and unlock new business opportunities in both domestic and international markets.
Benefits for B2B VIP Buyers
- Participate in pre-arranged 1-on-1 Business Matching meetings with exhibitors.
- Receive dedicated visitor and business networking support materials.
- Enjoy exclusive privileges and benefits reserved for VIP buyers.
- Expand networking opportunities with international buyers across Informa Markets’ beauty exhibition portfolio in Asia.
Hosted Buyer Programme – Exclusive Benefits for Qualified Buyers
For selected buyers who meet the organizer’s qualification criteria, the Hosted Buyer Programme offers additional support designed to enhance their exhibition experience.
Key benefits include:
- Complimentary accommodation support during the exhibition period for eligible buyers.
- Dedicated buyer ID for scheduling Business Matching appointments with exhibitors.
- Full access to all B2B VIP Buyer Programme benefits.
- Opportunities to connect and participate in international exhibitions within the Informa Markets network.
Through the B2B VIP Buyer & Hosted Buyer Programme, Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 continues to reinforce its position as a leading beauty trade destination where businesses can meet the right partners, expand market reach, and drive meaningful business growth.
B2B Business Matching sessions enable exhibitors and buyers to establish valuable partnerships and explore new business opportunities.
Exclusive Knowledge Academy – Shaping the Future of the Beauty Industry
Beyond business networking, the exhibition also offers an extensive series of conferences and seminars led by industry experts, business leaders, and market specialists.
Business & Compliance
- ASEAN Integration Strategies: Updates on trade policies, taxation, and cross-border supply chain optimization.
- Regulatory & Compliance Updates: The latest developments in cosmetics regulations, taxation, and logistics.
Medical & Aesthetic Conference
- A dedicated platform for doctors, medical professionals, spa owners, and clinic operators.
- Bridging scientific research with practical applications while showcasing the latest aesthetic technologies.
Innovation & R&D
- Aging Science & Aesthetic Dermatology: Exploring advanced treatment technologies and cosmeceutical innovations.
- Sustainable Ingredients: Unlocking opportunities from Vietnam’s agricultural resources and the global demand for natural beauty products.
Retail & Consumer Insight
- AI in Retail & E-commerce: Personalizing customer experiences and improving operational efficiency.
- Understanding Gen Z Consumers: Insights into digital consumer behavior and effective marketing strategies.
- Spa & Clinic Management Optimization: Enhancing service quality and business profitability.
The conference programme provides an invaluable opportunity for industry professionals to gain international insights, strengthen expertise, and make informed strategic decisions for 2026 and beyond.
Industry-focused seminars are led by renowned experts and influential leaders, delivering valuable insights into emerging trends, technological advancements, and future market opportunities.
Industry Voices
Ms. Pilanthana Charinkan (Jill), CEO – LE FIN DU FIN COMPANY LIMITED
“The exhibition continues to expand in both scale and visitor quality while showcasing an increasing number of innovative products. This reflects a highly positive outlook for the beauty industry.”
Ms. Trinh Dao, General Director – KANNA COSMETICS FACTORY
“Vietbeauty provides Vietnamese businesses with a valuable platform to connect with international partners and expand into global markets. It is both a practical and highly effective business opportunity.”
Event Information
Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026
Date: 23–25 July 2026 | 09:00 AM – 05:00 PM
Venue: Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam
Website: www.vietbeautyshow.com
Tel: (+84) 28 3622 2588 (#149) | (+84) 987 638 961
Email: [email protected]
About the Organizer
Vietbeauty & Cosmobeauté Vietnam & Beautycare Plus 2026 is organized by Informa Markets Vietnam, a leading B2B exhibition organizer committed to connecting international businesses with Vietnam’s dynamic beauty market and the broader Southeast Asian region.
Register today and be part of Vietnam’s largest beauty trade exhibition, where innovation, networking, and business growth come together in one destination.
- 26 May, 2026
B2B Buyer Program at Vietbeauty 2026 – Connecting the Right Suppliers in the Beauty Industry
Find effective beauty product suppliers at Vietbeauty 2026
In the context of a rapidly developing cosmetics, spa, and beauty salon market, the demand for reputable suppliers, new products, and quality business partners is increasing. This is why the B2B Buyer Program at Vietbeauty x Cosmobeauté Vietnam x Beautycare Plus 2026 has become a crucial networking opportunity for domestic and international beauty industry buyers.
The program is designed to help buyers meet exhibitors directly, optimize their sourcing time, and expand their business network effectively.
What is a B2B Buyer Program?
B2B Buyer is a program connecting businesses in the beauty industry with exhibitors at trade shows through 1:1 Business Matching activities. Participating buyers will have the opportunity to:
- Meet directly with suppliers of cosmetics, equipment, and beauty technology
- Connect with domestic and international OEM/ODM brands
- Find new products for spas, clinics, salons, and retail systems
- Expand their network of business partners in the beauty industry.
The program helps increase the effectiveness of B2B connections, supporting buyers in accessing the right businesses that match their actual business needs.
What are the attractive merits for B2B buyers?
By participating in the B2B Buyer program at Vietbeauty 2026, buyers will receive many special benefits:
- VIP/B2B Buyer card issuance, fast check-in support at the exhibition.
- Preview of exhibitors’ companies’ profiles and products.
- Participation in 1:1 Business Matching with suitable suppliers.A dedicated area for VIP/B2B Buyers.
- Receive support from the Organizing Committee throughout the exhibition.
- Receive gifts from the Organizing Committee after completing appointments.
- Opportunity to participate in international exhibitions within the Cosmoprof system in Hong Kong, Thailand, Indonesia, and Shanghai.
Hosted Buyer Program – Special support for remote buyers
For buyers from other provinces or international locations, the Hosted Buyer program will provide support according to the organizer’s criteria:
- Support for airfare, hotel, or travel expenses.
- Sponsorship of 2 nights’ hotel accommodation during the exhibition.
- Provision of a unique ID code to proactively schedule Business Matching with exhibitors.
This is an opportunity for buyers to optimize participation costs and increase the effectiveness of finding business partners at the exhibition.
Why shouldn’t beauty industry buyers miss Vietbeauty 2026?
Vietbeauty x Cosmobeauté Vietnam x Beautycare Plus is one of the largest B2B beauty exhibitions in Vietnam, bringing together hundreds of businesses and brands in various fields:
- Cosmetics
- Spa & Beauty Salons
- Nail & Hair Salons
- Beauty Equipment
- OEM/ODM
- Cosmetic Raw Materials & Packaging
The exhibition not only helps buyers stay updated on the latest beauty industry trends but also opens up opportunities for cooperation, sourcing, and effective market development domestically and internationally.
If you are looking for a reputable beauty industry supplier or want to expand your B2B partner network, the B2B Buyer program at Vietbeauty 2026 is an opportunity not to be missed.
B2B Buyer Program Registration Support
For consultation and support regarding participation in the B2B Buyer program at Vietbeauty x Cosmobeauté Vietnam x Beautycare Plus 2026, please contact:
Ms. Nily Tran
📞 +84 28 3622 2588 (ext 153)
📧 [email protected]
