[PART 2] EXHIBITOR HIGHLIGHT: FINISHED COSMETICS & AESTHETIC DEVICES AT BEAUTYCARE EXPO 2026

The journey to explore the beauty ecosystem at Beautycare Expo 2026 continues with prominent names in the cosmeceutical, biotechnology, and international distribution sectors. While Part 1 introduced the “manufacturing giants,” Part 2 brings you closer to brands with breakthrough formulas and strategic partners poised to elevate Vietnamese beauty brands.

In this zone, exhibitors are focused on delivering:

• Biotechnology Applications: Active ingredients derived from stem cells, nanomaterials, and rare natural components.

• Sustainable Beauty Trends: The rise of Vegan cosmetics and clean, gentle skincare solutions.

• Global Trade Connectivity: Opportunities for exclusive partnerships with K-Beauty brands and luxury distribution networks.

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FEATURED EXHIBITOR LIST (PART 2)

11. Company’s name: Hebei Minghui Biotechnology Co., Ltd.
      Booth Number: C8
A biotechnology enterprise specializing in the research and application of natural whitening and anti-aging agents. They offer intensive skin recovery and rejuvenation solutions based on modern scientific research.

12. Company’s name: Hongkong BESN Trade Co., Ltd
      Booth Number: D20
A premium cosmetics and perfume distributor specializing in cross-border B2B wholesale. They serve as a strategic partner for businesses looking to optimize brand value within the luxury beauty segment.

13. Company’s name: JT Silk Co., Ltd
      Booth Number: E18
A representative from Thailand specializing in natural silk extracts. Their products represent a sophisticated blend of sustainable agricultural materials and Japanese wellness philosophy.

14. Company’s name: KOECO CO., LTD
      Booth Number: D1-10; E1-10
With 20 years of experience, KOECO is a strategic marketing partner that connects Korean cosmetic brands with international buyers, assisting businesses in expanding their global networks.

15. Company’s name: NANOBIOSYSTEM CO., LTD
      Booth Number: D6
A pioneer in biotechnology, this company applies nanomaterials and stem cells to develop medical aesthetic devices and high-tech tissue regeneration solutions.

16. Company’s name: RH&B BRANDS INC
      Booth Number: TBC
Owner of renowned brands such as Rated Green and Pretty Actually, RH&B BRANDS showcases effective hair and skin care lines and is currently seeking potential distribution partners in Southeast Asia.

17. Company’s name: THE FORTUNE TRADING CO., LTD. (Brand: PixelPure)
      Booth Number: E5
A Korean skincare brand built on a “Pixel-perfect” philosophy. Products focus on purity and meticulous cell care to deliver the natural radiance seen in K-Beauty stars.

18. Company’s name: TOTAL ART
      Booth Number: D8
Leading the clean beauty trend with Vegan cosmetic lines from Korea. The brand specializes in safe hydration, anti-wrinkle, and recovery solutions specifically for sensitive skin.

19. Company’s name: YEONJE CO., LTD (Brand: PETITRA)
      Booth No: TBC
A CGMP-standard cosmeceutical manufacturer providing solutions for dermatologists. With a database of 7,000 formulas, PETITRA is a trusted name for professional clinics and spas.

20. Company’s name: YOU&ME COSMETIC CO., LTD (Brand: CELLIO)
      Booth Number: D5
Owner of famous brands such as CELLIO, DR.CELLIO, and GIINSU. With over 10 years of experience in Vietnam, the company has established a strong position through high-quality makeup and Collagen skincare lines.

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CONNECT NOW – LEAD THE BEAUTY MARKET

The full list of 20 featured exhibitors in the Finished Cosmetics & Aesthetic Devices sector has now been revealed. This is the golden window to plan your meetings and negotiate directly with top global partners right here in Hanoi this coming April.

Don’t miss your chance for a 2026 revenue breakthrough:

Register to visit the exhibition today to receive the full Exhibitor List and book priority appointments:

👉 [REGISTER TO ATTEND HERE] Registration link: https://ers-vn.informa-info.com/bceh26?cid=Website

[PART 1] HIGHLIGHT EXHIBITORS: FINISHED COSMETICS PRODUCTS at BEAUTYCARE EXPO 2026

The Finished Cosmetics Products sector is the heart of the beauty ecosystem at Beautycare Expo 2026. This is where advanced medical aesthetic technologies meet leading global beauty trends, such as vegan cosmetics, stem cell cosmeceuticals, and intensive dermatological care solutions.

At this year’s exhibition, the Finished Products & Aesthetic Devices zone offers the opportunity to:

• Access the latest technology: Experience firsthand FDA and Medical CE-certified aesthetic lasers, lifting machines, and skin analysis devices.

• Connect with international brands: Meet directly with industry leaders from Korea, Japan, Thailand, and China.

• Comprehensive business solutions: From import and distribution to OEM/ODM/OBM services with an extensive library of formulas.

• Exclusive partnerships: The chance to become a distributor for premium K-Beauty lines and high-end cosmeceuticals.

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Featured Exhibitor List – Finished Cosmetics & Aesthetic Devices

1. Company’s name: Beijing Perfectlaser Technology Co., Ltd
   Booth Number: E12, E14
   A leading manufacturer of high-tech medical aesthetic equipment, providing international standard solutions for Diode Laser, Picosecond Laser, and EMS body shaping (FDA and Medical CE certified).

   

2. Company’s name: CMED CO., LTD.
   Booth Number: E9-10
   A global premium cosmetic manufacturing partner specializing in functional cosmeceuticals and intensive care, offering flexible OEM/ODM/OBM services to brands in over 25 countries.

   

3. Company’s name: Color Scope, Inc
   Booth Number: E23
   An international strategic consulting and business development firm acting as a bridge to help beauty enterprises expand their markets and connect with partners in Japan and globally.

   

4. Company’s name: BNCO VINA TRADING SERVICE CO., LTD
   Booth Number: C6
   The representative for the famous Korean brand Holika Holika, known for skincare and cosmetic products made from natural ingredients with youthful designs and reliable quality.

   

5. KUMKANG STAR INTERNATIONAL TRADING CO., LTD
   Booth Number: E17
   Specializes in the exclusive import and distribution of premium Korean cosmetic lines, bringing authentic K-Beauty solutions to the Vietnamese market.

   

6. Company’s name: YANXIMEI (VIETNAM) CO., LTD
   Booth Number: D18
   A pioneer in establishing standardized store models for problematic skin (acne, pigmentation) and a leading brand in the intensive skincare industry in Vietnam.

   

7. Company’s name: GUANGDONG YAOYONG BIOTECHNOLOGY CO., LTD.
   Booth Number: P11
   A “giant” in sheet mask manufacturing with 20 automated lines and a capacity of 10 million pieces per day, operating a 70,000 m² factory that meets FDA, GMPC, and ISO standards.

   

8. Company’s name: GUANGDONG ZHIYAN BIOTECHNOLOGY CO. LTD.
   Booth Number: H9
   A professional cosmetic manufacturer integrating R&D, production, marketing, and brand management, holding full certifications including ISO 9001, ISO 22716, and Halal.

   

9. Company’s name: GUANGZHOU TOYOLY BIOTECHNOLOGY CO., LTD
   Booth Number: H1
   A 65,000 m² GMP-standard cosmetic factory with over 20 years of experience and a database of 3,800 formulas for makeup, skincare, and personal care products.

   

10. Company’s name: HAPPY L&B (Brand: VEROBENE)
    Booth Number : D9-10
    A Korean cosmetic manufacturer achieving CGMP and Eve Vegan certification, providing full-service production solutions and owning the eco-friendly brand Verobene.

    

THE JOURNEY OF DISCOVERY STILL RESUMES…

This is only the first part of our series highlighting the top brands at Beautycare Expo 2026. Stay tuned for Part 2 to discover more sustainable beauty solutions and AI-integrated aesthetic devices!

Don’t miss the opportunity for direct B2B networking:

Register now to receive a free invitation and schedule appointments with leading international partners:

👉 [REGISTER TO ATTEND HERE] Registration link: https://ers-vn.informa-info.com/bceh26?cid=Website

HIGHLIGHT EXHIBITORS: NAIL CARE & HAIR CARE SECTOR at BEAUTYCARE EXPO 2026

The Nail Care & Hair Care sector is one of the fastest-growing and most dynamic fields in the beauty industry, encompassing everything from hair care products and nail supplies to salon equipment and OEM/ODM manufacturing solutions.

At Beautycare Expo 2026, this dedicated zone gathers leading international enterprises, offering prime opportunities to:

• Source hair care product manufacturers.

• Connect with professional nail & salon partners.

• Explore the latest hair and nail industry equipment.

• Develop cosmetic brands and professional beauty services.

This is the ideal destination for salons, distributors, and brands looking to expand their footprint in the hair and nail industry.

Featured Exhibitor List – Nail Care & Hair Care Sector

1. F&N COSMETIC CO., LTD.
   Booth No: G11; G13
   A manufacturer with nearly 20 years of experience in hair and personal care, owning a 20,000 m² factory with modern production systems that ensure stable quality for the global market.

   

2. FOSHAN CITY FANJIE FURNITURE CO., LTD.
   Booth No: D19
   Specializes in barber chairs, shampoo units, and premium salon furniture, recognized for modern, ergonomic designs and high durability for the professional market.

   

3. FOSHAN YIBAOLONG BEAUTY & HAIR CARE EQUIPMENT CO., LTD.

   • Booth No: H7

   • A hair equipment manufacturer with over 20 years of experience, providing hair care machines, curling machines, steamers, and salon equipment with stable performance at competitive prices.

     

4. GUANGZHOU GUYOU BIOTECHNOLOGY CO., LTD.

   • Booth No: G17

   • A high-tech enterprise specializing in OEM/ODM cosmetic production within clean-room facilities, highlighted by strong R&D capabilities and smart production lines.

     

5. GUANGZHOU HAOCHENG BIOTECHNOLOGY CO., LTD.

   • Booth No: E19

   • A GMP-standard manufacturer of nail polish adhesives, providing high-quality OEM/ODM solutions for the global nail industry.

     

6. GUANGZHOU SLUJ SPECIAL CHEMICAL CO., LTD.

   • Booth No: H11

   • A specialist in hair care production with over 20 years of experience, offering flexible OEM/ODM solutions for global brands.

7. GUANGZHOU TOYOLY BIOTECHNOLOGY CO., LTD

   • Booth No: H1

   • A 65,000 m² GMP-standard cosmetic factory with over 3,800 formulas, providing comprehensive production and brand development solutions.

8. RH&B BRANDS INC

   • Booth No: TBC

   • A Korean cosmetic brand featuring prominent hair and skincare lines, currently seeking distribution partners in Southeast Asia.

9. SHANGHAI MAISE MEDICAL TECHNOLOGY CO., LTD.

   • Booth No: H17

   • A high-tech unit providing AI skin analysis solutions and smart medical devices, driving digital transformation in the aesthetic industry.
     

10. Tianba Hairdressing Equipment Factory

    • Booth No: C2

    • A salon equipment manufacturer with over 20 years of experience, providing a wide range of international-standard beauty machinery and furniture.

11. YEONJE CO., LTD

    • Booth No: TBC

    • A Korean cosmetic manufacturer specializing in aesthetic skincare solutions, supported by a strong R&D system and over 7,000 formulas.

12. ZHEJIANG LINHAI HAOYUAN PUMPS INDUSTRY CO., LTD

    • Booth No: C20

    • A professional cosmetic pump and packaging manufacturer providing high-quality packaging solutions for the personal care industry.

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Register for Beautycare Expo 2026

Connect directly with leading Nail Care & Hair Care businesses at Beautycare Expo 2026.

Register now to:

• Source manufacturing & OEM/ODM partners.

• Discover salon equipment and new industry trends.

• Expand your network within the hair & nail sector.

👉 REGISTER NOW AT: https://ers-vn.informa-info.com/bceh26?cid=Website

HIGHLIGHT EXHIBITORS: COSMETIC SUPPLY CHAIN SECTOR at BEAUTYCARE EXPO 2026

The cosmetic supply chain sector at Beautycare Expo 2026 plays a pivotal role in connecting the entire beauty ecosystem—from manufacturing and OEM/ODM services to packaging, salon equipment, technology, and distribution.

At Beautycare Expo 2026, the supply chain group brings together leading global enterprises, offering premium opportunities to:

• Source cosmetic manufacturers.

• Connect with reputable OEM/ODM partners.

• Explore the latest salon equipment and beauty technologies.

• Discover innovative packaging, raw materials, and production solutions.

This is an unmissable destination for businesses looking to expand their supply chain or develop a professional beauty brand.

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FEATURED EXHIBITOR LIST – COSMETIC SUPPLY CHAIN SECTOR

1. Company’s name: Beijing Perfectlaser Technology Co., Ltd
    Booth number: E12, E14
A high-tech manufacturer of medical aesthetic equipment. They provide global solutions for diode laser hair removal, picosecond lasers, and EMS body shaping, all certified to FDA, CE, and ISO 13485 standards.

2. Company’s name: Color Scope, Inc
    Booth number: E23
An international strategic consulting and marketing firm specializing in supporting businesses with market expansion, partner matching, and global business development within the beauty industry.

3. Company’s name: Foshan Antlu Furniture Co., Ltd
    Booth number: C18
With over 20 years of experience, this salon furniture manufacturer provides barber chairs, spa beds, and customized OEM/ODM solutions for the professional market.

4. Company’s name: GUANGZHOU BAOSIJIE BIOTECHNOLOGY CO., LTD.
    Booth number: E20
A personal care and disinfection product manufacturer with over 30 years of expertise. They operate a 42,000 m² facility with large-scale production systems meeting international standards.

5. Company’s name: GUANGZHOU TOYOLY BIOTECHNOLOGY CO., LTD
    Booth number: H1
Toyoly is a GMP-standard cosmetic OEM/ODM factory spanning 65,000 m². They offer comprehensive solutions for R&D, manufacturing, and full-scale brand development.

6. Company’s name: HEBEI MINGHUI BIOTECHNOLOGY CO., LTD.
    Booth number: C8
A biotechnology enterprise dedicated to developing advanced active ingredients and skincare solutions utilizing natural extracts and modern technology.

7. Company’s name: HUBEI BESSNI TECHNOLOGY CO., LTD.
    Booth number: G8
A manufacturer of sustainable personal care products. They offer OEM/ODM solutions focusing on eco-friendly materials and large-scale production capacity.

8. Company’s name: JIANGXI YINGTONGLAI METAL PRODUCTS CO., LTD
    Booth nubmer: G16
A producer of premium aluminum packaging, offering sustainable, recyclable, and custom-designed packaging solutions for global brands.

9. Company’s name: JT SILK Co., Ltd
    Booth number: E18
A supplier of silk-based raw materials and natural extracts for skincare, haircare, and wellness, driving sustainable beauty solutions.

 

10. Company’s name: KOECO CO., LTD
      Booth number: D1-10; E1-10
A global trade and marketing bridge, supporting beauty enterprises in market expansion and building international partner networks.

11. Company’s name: NANOBIOSYSTEM CO., LTD
      Booth number: D6
A biotechnology firm applying nanotechnology and stem cell research to provide solutions for regenerative medicine and high-tech aesthetics.

12. Company’s name: NINGBO FANTASY PACKAGING CO., LTD.
      Booth number: G10
A cosmetic and personal care packaging manufacturer providing end-to-end solutions from design to production, including airless bottles, pumps, and jars.

13. Company’s name: NINGBO WELLISUN TECHNOLOGY CO., LTD
      Booth number: E16
A professional packaging manufacturer offering full OEM solutions from R&D to the production of pumps, sprayers, and various beauty industry accessories.

14. Company’s name: YEONJE CO., LTD
      Booth number: TBC
A CGMP-certified Korean cosmetic manufacturer providing comprehensive OEM/ODM solutions. They also own the dermo-cosmetic brand PETITRA, designed specifically for dermatologists and professional aesthetic systems.

15. Company’s name: YOU&ME COSMETIC CO., LTD
      Booth number: D5
A prestigious Korean cosmetic and makeup manufacturer owning brands like CELLIO, DR.CELLIO, and GIINSU. They specialize in high-quality skincare with over 10 years of established presence in the Vietnamese market.

16. Company’s name: Zhejiang Haozhuang Cosmetics Co., Ltd
      Booth number: G12
A professional eyebrow and eyeliner pencil manufacturer with over 25 years of experience. They operate a 25,000 m² facility with a highly skilled team, delivering high-quality beauty products at competitive prices.

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REGISTER FOR BEAUTYCARE EXPO 2026

Don’t miss the opportunity to connect directly with leading supply chain providers in the cosmetic industry at Beautycare Expo 2026.

👉 Register now to:

• Find reputable manufacturing and OEM/ODM partners.

• Update your business with the latest technology and equipment trends.

• Expand your professional network within the beauty industry.

• Discover advanced aesthetic equipment and cutting-edge beauty tech.

REGISTER HERE: https://ers-vn.informa-info.com/bceh26?cid=Website

Thanks to advances in Artificial Intelligence (AI) research and development, the beauty industry is undergoing a complete revolution. Industry giants such as AmorePacific, Estée Lauder, L’Oréal, and Shiseido are continuously launching initiatives to test how technology can enhance customer experiences. The application of AI in the beauty industry is expected to become increasingly widespread, contributing to a professional, safe, convenient, and cost-effective beauty environment.

Speakers discuss AI and digital platforms in cosmetics at the Vietbeauty exhibition.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024

According to the latest report by InsightAce Analytic, the global market for AI-driven beauty is projected to reach USD 13.34 billion by 2030. Between 2021 and 2030, this market is expected to experience a compound annual growth rate (CAGR) of 19.7%. With its superior data processing capabilities, AI is seen as an ideal solution for industries that require a high degree of personalization and manage vast amounts of data—such as beauty and cosmetics. This is the driving force behind many brands’ decision to adopt comprehensive AI systems to effectively leverage data and maintain their competitive edge.

High-tech aesthetic devices supporting skin analysis and care represent the wave of AI applications for enhanced personalized beauty experiences.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024

According to a 2024 L’Oréal survey, 70% of consumers feel overwhelmed by the massive amount of information about cosmetic products due to the explosion of social media and digital advertising. As a result, finding products suited to individual skin needs has become increasingly difficult. Addressing this demand, L’Oréal developed the “Beauty Genius” campaign to provide a comprehensive solution. Beauty Genius is introduced as a virtual assistant that analyzes skin conditions and offers personalized recommendations for makeup and skincare products tailored to each user.

In addition to virtual assistants, many cosmetic brands are actively integrating Augmented Reality (AR) and Virtual Reality (VR) technologies. Through AR, consumers can try on lipstick shades, foundation, or eyeshadow virtually. These technologies help them select products that best suit their preferences and needs. This immersive experience not only increases satisfaction but also boosts conversion rates and revenue. Sephora was one of the pioneers in this field with its Sephora Virtual Artist platform, which allows customers to try makeup via camera before purchasing—reducing the risk of choosing unsuitable products.

Visitors experience AI-powered skin analysis technology at the Vietbeauty exhibition booth.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024

The beauty industry has moved beyond the “one-size-fits-all” approach as AI now plays a key role in optimizing product research and development processes. Previously, it could take up to two years to launch a fully developed product due to the lengthy cycles of research, testing, and evaluation. However, with the rise of technologies like Machine Learning (which learns from millions of skin data sets), Deep Learning (analyzing high-resolution skin images), Computer Vision (identifying detailed skin concerns), and Big Data Analytics (processing and analyzing large-scale skin data), a new era of smart beauty has emerged. AI can analyze thousands of ingredient combinations, assess compatibility with various skin types, and predict potential irritations from the pre-production stage. Moreover, based on real customer data—such as efficacy ratings, usage frequency, and environmental influences—AI can generate optimized formulations tailored to specific customer segments.

International booths at Vietbeauty & Cosmobeauté Vietnam 2025 give Vietnamese businesses direct access to cutting-edge beauty technology and global trends.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024

To foster connections between AI technology and international beauty innovations with Vietnamese cosmetic businesses, the Vietbeauty & Cosmobeauté Vietnam 2025 exhibition, organized by Informa Markets, will serve as a strategic bridge in the beauty industry’s transformation journey. Participants will have the opportunity to explore advanced aesthetic products and technologies, including AI in skincare, personalized data analytics, and AR/VR for beauty experiences. They will also engage directly with leading experts from around the world.

The event is a convergence of global innovation trends and opens doors for connections with top suppliers, manufacturers, and partners. Vietbeauty & Cosmobeauté Vietnam 2025, taking place from July 24 to 26, 2025, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City, is not just a trade show but a platform for the future of smart, sustainable, and highly personalized beauty that aligns with modern consumer needs.

Businesses can register to exhibit now to secure the best booth locations at Vietbeauty & Cosmobeauté Vietnam 2025!

Event Details:

Dates: July 24–26, 2025
Opening Hours: 9:00 AM – 5:00 PM daily
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam
Website: https://www.vietbeautyshow.com/
Contact Phone: Emily Pham | +84 987 638 961
Email: [email protected]

 

In recent years, the beauty market has seen significant shifts in consumer trends. The increasing prominence of keywords such as “clean beauty,” “green beauty,” “sustainable beauty,” “vegan,” “cruelty-free,” and “zero-waste beauty” reflects the growing demand for natural cosmetics. This trend not only opens doors for natural beauty brands to tap into a promising customer base, but also presents challenges for businesses in brand building and improving competitiveness.

The rise of nature-based beauty products has triggered a new wave of consumer behavior, bringing both opportunities and challenges for businesses.
Photo: Vietbeauty & Cosmobeauté 2024

The zero-waste movement has gained popularity in recent years as a lifestyle choice, particularly among Gen Z—who believe that sustainable living, environmental responsibility, and eco-friendly product life cycles enhance quality of life. In the beauty industry, this trend is evident in practices such as packaging refills, water-saving production processes, minimizing single-use plastics, and using minimalist yet effective packaging.

Major brands like L’Oréal and Unilever have launched green production campaigns, incorporating recycling technologies and refining processes to minimize waste throughout the product lifecycle. One example is Unilever’s “Love Beauty and Planet” campaign, which emphasizes environmental protection through “fast rinse technology” that saves water and eliminates parabens, as well as reusable packaging and community-support initiatives. L’Oréal’s “Reducing Virgin Plastic Packaging” campaign aims to eliminate virgin plastics in packaging, targeting 100% recyclable, reusable, or biodegradable plastic packaging by 2030.

Alongside this, organic beauty is thriving—focusing on certified organic ingredients that are free of synthetic chemicals, parabens, and mineral oil derivatives. Unlike natural beauty, organic cosmetics must meet strict standards in farming, processing, and certification such as USDA Organic or Ecocert. This means not all natural ingredients qualify as organic unless no artificial additives are used in the production process.

Although stemming from different concepts—“zero waste” centers on minimizing environmental impact, while “organic beauty” ensures ingredient safety and purity—both represent a common shift: consumers increasingly prioritize sustainability, product transparency, and brand responsibility. Vietnamese beauty brands must not only focus on product quality, but also develop sustainable supply chains to meet consumer expectations around ingredients and packaging, thereby gaining competitive advantages.

A panel at Vietbeauty & Cosmobeauté Vietnam 2024 discusses sustainability innovation and green beauty trends.
Photo: Vietbeauty & Cosmobeauté 2024

Surveys on consumer demand in Vietnam show that products labeled as “green” are widely trusted and chosen. According to Nielsen (2024), 60% of customers responded positively when asked about green products, and 55% based their purchasing decisions on factors like sustainable production, natural ingredients, and environmental friendliness. Data from the Ministry of Industry and Trade (2023) shows that 72% of Vietnamese consumers are willing to pay more for eco-friendly products, reflecting a clear rise in demand within this segment.

To keep up with sustainable development trends, many beauty brands are expanding their vegan product lines. Some have even embedded green messaging into their core values to raise environmental awareness. For example, Vietnam-based brand Cocoon has made its mark with vegan product lines using familiar natural ingredients such as Đắk Lắk coffee in exfoliators, winter melon in moisturizers, and Northwestern rose in toners. Leveraging local ingredients not only makes products skin-friendly but also contributes to sustainable agricultural development.

Naturally extracted products on display at the exhibition reflect brands’ commitment to vegan beauty and sustainable growth.
Photo: Vietbeauty & Cosmobeauté 2024

Despite their rising popularity, organic beauty products face several challenges. Higher production costs due to natural ingredients, stringent production processes, and international certification requirements pose significant barriers, making it difficult for many brands to optimize pricing. In addition, competing with conventional beauty lines—often more affordable and with loyal customer bases—remains a major hurdle. In Vietnam, the limited access to qualified manufacturing partners and the lack of familiarity with international certification guidelines also make the transition harder. In this context, trade exhibitions like Vietbeauty & Cosmobeauté Vietnam 2025 play a vital role, helping businesses connect with trusted suppliers and optimize their strategies for sustainable growth.

Businesses connect and network at Vietbeauty & Cosmobeauté Vietnam 2024, opening collaboration opportunities in sustainable beauty.
Photo: Vietbeauty & Cosmobeauté 2024

Amid growing demand for collaboration and development in organic and natural beauty, Vietbeauty & Cosmobeauté Vietnam 2025, organized by Informa Markets, will be a key platform for businesses to connect with potential partners. The event not only provides access to certified raw material suppliers but also updates attendees on sustainable beauty trends—from green production technologies to eco-friendly packaging.

Notably, Vietbeauty & Cosmobeauté Vietnam 2025 will spotlight organic and natural product lines, reflecting a strong shift in the beauty industry. This year’s event will feature pioneering brands such as ADSS, Bitmoji, CPL AROMAS, KOLANBIS, LANBENA, Mary Cohr, SIFULI, and Viet Huong Cosmetics, offering safe and sustainable beauty solutions. The exhibition will take place from July 24 to 26, 2025, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City, with participation from over 3,000 brands and 700 global exhibitors.

An overview of Vietbeauty & Cosmobeauté Vietnam 2024 – where businesses connect with sustainable and cutting-edge beauty solutions.
Photo: Vietbeauty & Cosmobeauté 2024

Businesses can register to exhibit today to secure the best booth locations at Vietbeauty & Cosmobeauté Vietnam 2025!

Exhibition Date: July 24–26, 2025
Opening Hours: 9:00 AM – 5:00 PM daily
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam
Website: https://www.vietbeautyshow.com/
Booth booking contact: Mr. Eric (Le Tuan) | 0906 805 505
Email: [email protected]

According to a report by Research and Markets in 2024, the global beauty market is on a strong growth trajectory. By 2032, global industry revenue is projected to hit $618.7 billion, with a compound annual growth rate (CAGR) of 4.9%. Key factors driving this expansion include increasing consumer demand for personal care, the emergence of advanced beauty products, the rising preference for natural cosmetics, and the expansion of e-commerce platforms.

Revenue forecast for Vietnam’s Beauty Market (2018 – 2027). Source: GMP EU (2024).

In Vietnam, the beauty and cosmetics industry continues to be a dynamic and promising sector. According to a 2022 report by Statista, Vietnam’s cosmetics retail market revenue is expected to increase to USD 2.69 billion by 2027, with a CAGR of approximately 3.32% from 2023 to 2027. Meanwhile, Mordor Intelligence (2024) forecasts an industry growth rate of 4.94% by 2028.

Imported cosmetics still dominate the market, with products from South Korea, China, and Japan holding a significant market share. According to Kirin Capital’s 2024 report. More than 90% of cosmetics consumed in Vietnam are imported. Singapore is Vietnam’s largest cosmetics exporter, accounting for 29% of the market share, followed by South Korea, China, Thailand, and the United States, according to the General Department of Vietnam Customs. In the first 11 months of 2024, the imports of Vietnam’s cosmetics and fragrances reached over USD 1.3 billion, marking a nearly 17% increase from the same period in 2023.

Market share of imported cosmetics and fragrances in Vietnam (First 11 Months of 2024). Source: General Department of Vietnam Customs.

The industry’s growth is influenced by various factors. Among these, the rising preference for natural cosmetics and adopting natural beauty methods are having the most significant impact. Consumers are becoming increasingly conscious of health and environmental factors. This trend presents a substantial opportunity for organic cosmetics brands to reach a potential customer base. The global organic cosmetics market is projected by Grand View Research to reach USD 54 billion by 2027. In Vietnam, several local brands, such as Cocoon, and Thorakao, are gaining traction with their vegan and natural ingredient-based products.

Additionally, the expansion of e-commerce has contributed to the beauty industry’s growth. Kirin Capital (2024) reports that approximately 20% of cosmetics in Vietnam are purchased online through platforms such as Shopee, TikTok Shop, and Lazada. Between 2024 and 2027, the e-commerce sector’s growth rate is expected to rise from 20.2% to 24%. The e-commerce boom has driven beauty product sales to a record USD 1 billion (VND 26 trillion) in the first half of 2024 alone.

Vietbeauty & Cosmobeauté Vietnam 2025: A Premier Beauty Industry Trade Show

Amid the rapid expansion of the beauty market, beauty exhibitions play a crucial role in connecting businesses, distributors, and industry experts. Informa Markets Vietnam will bring the Vietbeauty & Cosmobeauté Vietnam exhibition back from July 24 to 26, 2025, at Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. This event is one of the largest and most established beauty exhibitions in Vietnam, featuring over 3,000 brands and 700 exhibitors from around the world.

The exhibition will showcase a diverse range of products, ranging from natural cosmetics and beauty products to aesthetic technology and spa equipment, medical aesthetic devices, natural skincare solutions, cosmetic packaging and manufacturing, beauty ingredients, and salon tools.

Exhibition booths showcasing international beauty brands. Source: Vietbeauty & Cosmobeauté Vietnam 2024.

Vietbeauty & Cosmobeauté Vietnam 2025 is more than just a trade exhibition—it serves as a hub for business networking, industry insights, and trend updates. In addition to exhibitor showcases, the event will feature conferences and competitions, creating a platform for industry professionals to exchange knowledge and explore market opportunities.

The 2025 edition welcomes prestigious industry partners such as ADSS, Bitmoji, CPL AROMAS, KOLANBIS, LANBENA, Mary Cohr, SIFULI, Viet Huong Cosmetics…

Vietbeauty & Cosmobeauté Vietnam 2025 is set to maintain its status as one of the leading beauty industry events in Vietnam, bringing together the latest innovations and products. The event aims to support the growth of Vietnamese businesses while fostering long-term partnerships with global brands, distributors, and retailers. Additionally, it provides a professional environment for attendees to gain valuable knowledge and practical industry experience.

Detailed Information about Vietbeauty & Cosmobeauté Vietnam 2025

Date: July 24 – 26, 2025
Opening Hours: 9:00 AM – 5:00 PM daily
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam
Website: https://www.vietbeautyshow.com
Contact for Booth Booking:

• Mr. Eric Le – Assistant Sales Manager
• Tel: (+84) 28 3622.2588 (#153) – (+84) 906 805 505