COSMOBEAUTÉ LIVE ZONE: A LIVESTREAM COMMERCE SOLUTION TO MAXIMIZE ROI AT VIETBEAUTY & COSMOBEAUTÉ VIETNAM 2026
As social commerce continues to reshape consumer purchasing behavior, Vietbeauty & Cosmobeauté Vietnam 2026 is proud to introduce Cosmobeauté Live Zone — a dedicated livestream commerce platform designed to help beauty brands expand beyond the exhibition floor and connect directly with online consumers.
More than just a product showcase, Cosmobeauté Live Zone enables exhibitors to transform their physical presence at the exhibition into a powerful hybrid sales channel, combining face-to-face engagement with real-time online selling opportunities.
The initiative is launched in strategic collaboration with ZAFAGO, a leading e-commerce and livestream commerce solutions provider in Vietnam.
Date: 23 – 25 July 2026
Venue: Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam
Transform Your Exhibition Booth into a Hybrid Sales Engine
Many businesses invest significantly in trade exhibitions but often reach only a limited audience within the event venue. In today’s digital-first marketplace, combining exhibition participation with livestream commerce presents a new opportunity to maximize brand exposure and generate sales beyond the physical event.
Cosmobeauté Live Zone is designed to help exhibitors:
- Reach both onsite visitors and online consumers simultaneously.
- Increase brand visibility across digital platforms.
- Generate additional sales opportunities during the exhibition period.
- Expand customer acquisition through KOL, KOC, and affiliate networks.
- Leverage social commerce strategies to extend marketing impact beyond the event.
By bridging offline exhibitions with online commerce, exhibitors can unlock greater value from their participation and achieve stronger returns on investment.
Exclusive Benefits for Participating Brands
Companies joining Cosmobeauté Live Zone will gain access to a range of exclusive commercial and marketing advantages.
Connect with Beauty KOLs and KOCs
Participating brands will have the opportunity to collaborate with selected beauty influencers and content creators, helping increase audience engagement and product visibility among highly targeted consumer segments.
Accelerate Social Commerce Growth
Brands can leverage TikTok Shop livestreaming and affiliate marketing opportunities while benefiting from a professionally managed livestream environment designed to maximize customer engagement and conversion.
Amplify Exhibition Marketing Impact
In addition to direct exposure at Vietbeauty & Cosmobeauté Vietnam 2026, participating brands will benefit from promotional support through the organizer’s marketing channels before, during, and after the exhibition.
ZAFAGO: Strategic Livestream Commerce Partner of Cosmobeauté Live Zone
Supporting the operation of Cosmobeauté Live Zone is ZAFAGO, a trusted provider of e-commerce, livestream commerce, and digital marketing solutions in Vietnam.
With extensive experience in livestream sales campaigns, affiliate marketing programs, and marketplace operations, ZAFAGO helps brands navigate the rapidly evolving social commerce landscape and effectively engage with digital consumers.
Through this strategic partnership, Vietbeauty & Cosmobeauté Vietnam 2026 aims to provide exhibitors with a comprehensive solution that not only facilitates B2B networking opportunities but also unlocks new B2C sales channels through livestream commerce.
Together, Vietbeauty&Cosmobeaute Vietnam and ZAFAGO are creating a platform where beauty brands can strengthen market presence, increase customer engagement, and maximize exhibition ROI.
Participation Requirements
To ensure operational quality and optimal livestream performance, participating companies must meet the following requirements:
Product & Store Requirements
- Must have an active TikTok Shop account in Vietnam.
- Eligible to register up to five (5) SKUs.
- Submit three (3) product samples for each registered SKU according to organizer guidelines.
- Commit to a minimum affiliate commission rate of 8%.
- Provide exclusive promotional offers, discount vouchers, or livestream incentives to support customer conversion.
Participation Fee
To encourage digital transformation and social commerce adoption within the beauty industry, special participation rates are available:
Existing Vietbeauty 2026 Exhibitors
USD 75
Non-Exhibiting Companies
USD 150
Fees exclude 8% VAT and applicable banking charges. Full payment is required upon participation confirmation.
Register for Cosmobeauté Live Zone Today
Cosmobeauté Live Zone offers beauty brands a unique opportunity to combine the power of face-to-face exhibitions with the growing influence of livestream commerce.
Don’t let your exhibition investment be limited to the physical venue. Expand your reach, engage more consumers, and create additional sales opportunities through one of the industry’s most innovative exhibition initiatives.
⏰ Product Submission Deadline: Before 5:00 PM (GMT+7), 10 July 2026
📌Registration Link: https://forms.gle/N9vX6isB6RR4DG1L8
Livestream slots are limited and registration may close early once capacity is reached.
Register Now and Bring Your Products from the Exhibition Floor to Thousands of Online Consumers
Contact Information
Ms. Hailey Tran
Senior Event Executive
📞 +84 28 3622 2688 (Ext. 166)