1. Consumers prefer to choose products with their unique formula
Beauty believers are becoming more and more connoisseurs of skincare knowledge. They begin to learn how to “read” the products they hold in their hands, understand the active ingredients, and categorize the right ingredients to design a personalized skincare routine.
Many people are more aware of the importance and superior effectiveness of a personalized skincare routine. With full knowledge in terms of knowledge, beauty believers have obtained results that exceed expectations compared to the previous “copy-paste” method.
The source of premium ingredients leads the big skincare trend of 2023.
2. Clean, organic cosmetics
“Going Green”, continues into 2023 and beyond. Along with maintaining skin health and physique, consumers want brands to join hands to keep the planet green. The demand for environmentally friendly skin care products is increasingly concerning.
3. Cosmeceuticals with strong active ingredients
Instead of buying products according to feelings and trends, many people know how to “choose to send gold”. The rigor in choosing cosmetics is a lever for the sublimation of the cosmetic group.
Cosmeceuticals are cosmetics that are researched and formulated as pharmaceuticals. They are guaranteed in terms of safety and effectiveness through censorship standards from reputable international health agencies such as FDA or GMP. The product group comes from the “white blouse” world, so it has received high trust from consumers.
It can be said that cosmetics are “medicines” for “sick” skin. With typical ingredients containing high concentrations of active ingredients, cosmetics are used to treat skin lesions, anti-aging, dark spots, acne, and inflammation… group of simple skin care products, pharmaceutical and cosmetic products can treat, adjust and restore the skin intensively, bringing more obvious effects when used.
Skincare trends in 2023 create many advantages for consumers
4. Online treatment
Online or at-home treatments have exploded in popularity in recent years. It is an inevitable consequence to diversify forms of beauty, suitable for a lifestyle with limited mobility – especially after the pandemic. The explosion of the internet and information technology has made the online form of treatment enough to compete with the familiar form of going directly to beauty centers.
5. Simplify your skincare routine
Online or at-home treatments have exploded in popularity in recent years. It is an inevitable consequence to diversify forms of beauty, suitable for a lifestyle with limited mobility – especially after the pandemic. The explosion of the internet and information technology has made the online form of treatment competitive with the familiar form of going directly to beauty centers. With online treatment at home, customers only need to connect with an expert and share their condition, medical history, and skincare routine. Experts will rely on the information provided to design the protocol, guide,e, and support remote treatment. Most skin care products are also delivered to your home, saving customers a lot of time and travel costs.
6. Skin care cosmetics for men
Do you think men are not interested in taking care of their skin? But the real thing is that skin health is also essential for men. Many brands have recognized the value of products specifically for men’s care, including those that improve skin hydration, cleansing, and makeup products. Not only in 2023 but this skincare market trend is also expected to improve further in the coming years.
7. The home spa
The home spa trend that is dominating the beauty industry aims to better fit the new normal. These beauty devices are considered mini versions of the “full-size” technologies in the salon. The miniature size of the “Home spa” model also means optimizing time and money for beauty followers. There has been an increase in demand for skin care devices in the market. Some of the most popular skin care products are facial massagers, masks, and acne devices.
CRE: Bazaar vietnam