The Vietnamese beauty industry and the story of customer retention in the digital age

In order to survive in the era of fierce competition, beauty salon owners are forced to embrace and apply technology to digital transformation, catch up with consumer trends and retain customers.

In the past, beauty care was considered a luxury service exclusively for upper-class women. Recently, when people’s living standards change, the demand for beauty is increasing, along with the development of technology, the perception of

the cosmetic industry is increasingly changing.

Vietnam beauty market – “piece of cake” is still “fat”

Vietnam beauty market in the past 3 years, big cities are gradually becoming the “mecca” of beauty service owners. The industry has become a “delicious piece of cake”, the explosion of the market means that competition is increasingly fierce.

According to research on the beauty market in Vietnam, although it started out slower than other countries, it has also had a very strong development.

In Vietnam, 64.1% of respondents feel unsatisfied with their facial features, 15.8% have problems with their breasts and 7.5% want to change their skin.

In recent years, in Vietnam, beauty establishments have sprung up a lot and the beauty consciousness has also increased, especially among young and middle-aged people who have a good income.

In the face of the “massification” of the beauty industry, what are the opportunities for investors to attract and retain customers and optimize profits?

Using technology to attract and retain customers in the digital age

The development of digital technology allows people to easily find information, compare and evaluate from many different sources of information about products and services.

The obvious change in people’s lifestyles, interests, beauty care needs and ways of finding information on the internet today has prompted beauty business owners to change the way they approach customers. and improve the art of customer care.

The story of business success – failure, gain – loss in the era of 5.0, in addition to service quality, businesses know how to apply technology properly and quickly, becoming a pioneer in “digital transformation” to have a successful business. sustainable revenue.

Digital transformation in the beauty industry is a smart and trendy direction of the 4.0 era

In fact, many businesses have quickly updated the trend, taking advantage of digital transformation to bring brand value, attract new customers, and retain old customers. This is the smart way. However, not everyone is quick enough to catch the trend.

Currently, most websites of hair salons, spas, and beauty salons do not have the ability to identify brands, lack competition, and make it difficult for customers to make decisions.

Beauty businesses also lack a way to automatically track customer behavior to promptly support their needs. This has indirectly pushed customers towards competitors.

Many beauty businesses often have problems in scheduling appointments, confuse or miss customers during peak times; difficulties in retaining customers, the rate of returning customers to use the service is not high,…

The above problems can make slow-moving businesses increasingly lag behind if there is no reasonable direction.

Sales growth solutions for the beauty industry from digital transformation experts

Understand and change, have a clear strategy and roadmap; or simply thanks to the help of digital transformation units, it will help businesses in the beauty industry increase their ability to reach customers, increase sales, and increase the number of loyal customers.

See more sharing about digital transformation at specialized seminars

Source: baodautu

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